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OSHA training for the dental office | Cutting Edge Practice

OSHA Skills Updated

During the 2017 ADA convention in Atlanta, Sharon Kantor Bogetz attended a 3 hour OSHA update.  Lots of new information, but some things stayed the same.

In review, the dental office should use Standard Precautions:

  • Hand Hygiene
  • PPE
  • Respiratory hygiene / cough etiquette – NEW
  • Sharps safety
  • Safe injections – NEW
  • Instrument, device sterilization
  • Environmental aespsis cleaning, disinfection, barriers

Written protocal shall be developed, maintained and periodically updated for proper instrument processing, operatory cleanliness and management of injuries.

If you don’t think OSHA is a concern for you, please read this announcement from OSHA:  “OSHA investigation finds two Lakemoor Dental locations failed to protect employees from risks of bloodborne pathogens.”  These 2 dental practices in Illinois were fined $53,000 for OSHA violations.  Read the entire OSHA Report…

Cutting Edge Practice urges you to schedule yearly OSHA training and to review your OSHA Manual and Safety Data Sheets yearly.   If you need OSHA training for your dental office, contact Sharon Kantor Bogetz for your training session.  There is still time to schedule training before December 31st.    Contact us at 847-370-9131 or email your request to Cutting Edge Practice to schedule your OSHA training session.

 

 

Use Rich Snippets for 2017 SEO

Rich snippets 2017 SEO - Dental Marketing - Cutting Edge PracticeWith the rapid expansion of digital platforms, rich snippets are gaining increasing importance in the 2017 SEO (Search Engine Optimization) arena. Although they don’t have a direct impact on search rankings, they will help websites stand out from the crowd with increased credibility in your Google research results. Consequently, these can boost the likelihood of users clicking into your website and improving your CTR (click through rate).

Rich snippets enable you to communicate the right signals to search engines, particularly Google, about your business and website content. Rich snippets are a kind of structured data that can help improve your SEO by positively effecting your search engine results.

What are rich snippets?

Rich snippets are the extra bits of useful text or information that appear under search results for a given keyword. It is a broad term that refers to a range of structured data markup designed to help search engines to better understand the context of a website.

How do rich snippets benefit 2017 SEO?

Rich snippets benefit the website owner and the end user doing a search.   The snippets enable the dentist to add more useful information to their web search result. Since SEO is largely a game of gaining more clicks, rich snippets render additional traffic to your site by providing a more robust description of a website or web page.

Snippets display more information for the end user.  This additional information about the content of a web page helps end users better identify which search result has the most relevance to their query.  The user can then make an informed decision as to which website to click and visit.  If the snippet reflects the primary content of your page, it will lead to an improved user experience.

How to implement rich snippets

You simply need to add additional code to your existing website or configure a WordPress plugin designed for rich snippets. Don’t worry, adding this won’t affect the page’s visual appearance. Use Schema markup by schema.org. It’s the most recommended and most popular of all rich snippets.

Why is this important for your dental marketing?

Using rich snippets can improve your Google search results and enhance the user experience leading to an increased CTR (click through rate).  This means that more potential patients will click into your website and learn about your services and your office.

If you would like to improve your 2017 SEO, contact Sharon Kantor Bogetz at Cutting Edge Practice at (847) 370-9131 or send her an email. She has been working with dental websites, internet dental marketing and dental SEO since 2002. Give her a call!

Why HTTPS matters for your dental website….

HTTPS for dental websites - Cutting Edge PracticeHaving the HTTPS designation on your dental website is now becoming more important to Google, the #1 search engine. Google posted this position statement on their Google Search Console Help page:

“HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site. Users expect a secure and private online experience when using a website. We encourage you to adopt HTTPS in order to protect your users’ connection to your website, regardless of the content on the site.”

Why does this matter for your dental website?

In 2017, Google is returning page-1 positioning for websites that are HTTPS.  Dr. Peter J. Meyers at MOZ reported that “Projecting the fairly stable trend line forward, the data suggests that HTTPS could hit about 65% of page-1 results by the end of 2017.  I’ve speculated previously that, as the adoption rate increased, Google would have more freedom to bump up the algorithmic (i.e. ranking) boost for HTTPS pages.” Read his entire article……

What should a dentist do to secure his/her dental website?

An easy way to do this is to contact your website hosting company and ask them to make your website secure by adopting an HTTPS or SSL certificate for your website.  At GoDaddy for example, SSL certificates cost between $59/year to $299.99/year.  Contact Godaddy or your hosting provider to learn how you can add security to your website.

Need help?  Contact Sharon Kantor Bogetz at Cutting Edge Practice.  She can help you through the process.

 

Sponsoring the Northwest Suburban Dental Society Branch Meeting Tonight

Chicago Dental Society - Cutting Edge PracticeCutting Edge Practice is sponsoring the Northwest Suburban Dental Society Branch Meeting tonight, Tuesday, November 15, 2016 at the Meridian Banquet & Conference Center in Rolling Meadows, IL.

The CE topic for this evening is “Dental/Legal Issues Involving Restorative Care, Implant Care and Dental Record Keeping”.  The speaker is John M. Green, DDS, JD.  It should be an exciting evening full of very helpful information.

The North Suburban Branch Meeting will be held at:

Meridian Banquet & Conference Center
1707 Algonquin Rd.
Rolling Meadows
Get Door to Door Directions

Cocktails: 6 p.m.
Dinner: 7 p.m.
Program: 8 p.m.

Wendy and I would love to see you there!

 

Cutting Edge Practice Featured in the CDS Review

Sharon Kantor Bogetz and Wendy Pesavento, managing partners at Cutting Edge Practice were recently interviewed by Joseph DeRosier, a CDS Review staff writer.   Mr DeRosier featured them in an article entitled “Practice Transitions” published in the Sept/Oct 2016 edition of the CDS Review.  This is Part 1 or a two part article series. Take a look at pages 10-11!  Here is a link to the entire article….

Cutting Edge Practice works hand in hand with practice buyers.  They help buyers complete their dental due diligence to ensure they have all of the information and comprehensive analysis they need to make an informed decision on whether to  purchase a practice. The dental consultants at Cutting Edge Practice will also help effect a smooth transition and implement a plan to move the practice forward safeguarding the buyer’s investment in their new dental practice purchase.

Contact Wendy Pesavento or Sharon Kantor Bogetz for assistance in your next dental practice purchase.

 

 

 

Cutting Edge Practice Is Sponsoring The New Dentist Event

New Dentist Event Chicago
Read more about the Event……

Cutting Edge Practice, Wendy Pesavento and I are Sponsors of the CDS New Dentist Event this coming Thursday August 25th at the Loews Hotel in Chicago from 6:00 – 9:00 PM.

Who Can Attend The New Dentist Event in Chicago?

The dentist has to have graduated in the last 8 years.  The new dentist does not have to be a CDS member.
Cost?
The event is free to new dentists.
Reservations
Just email Lisa Girardi at the CDS your name, and your graduation year as well as your contact information and she’ll add you to the list!  lgirardi@cds.org (email)
We would love to have you join us at this event.

Dental Marketing Ideas for June

dental marketing ideas for June | Cutting Edge Practice
Cutting Edge Practice designed the marketing & promotional activities for these dental specialists for an outdoor summer festival.

The start of summer is a great month to launch a mid-year marketing campaign.   People are outside, taking vacations, thinking about a healthy life style and getting their children ready for the new school year. I’ve prepared a list of some dental marketing ideas to implement this month. Use your website blog, social media and e-mail blasts to promote your summer activities.  Remember that a growing practice needs to be engaged in 4 different marketing endeavors every month!

Dental Marketing Ideas for June

  • Father’s Day Contest
  • Back To School Special
  • Mouth Guard Promotion for Summer Sports
  • Whitening Special for Brides
  • Invisalign Special for Summer Weddings
  • Write a Blog Post On The Use of Sports Drinks

June is also a perfect time to develop your dental marketing ideas for July.

Dental Marketing Ideas for July

Plan for participation in a July 4th parade.  Order your give-aways, reserve your space in the parade, order your parade T-shirts, etc.

Plan for participation in Summer Festivals.  Many towns have farmers’ market days and summer festivals you can participate in.  Contact your Chamber of Commerce or City to learn about new opportunities.

Plan your print marketing campaign for back to school specials.   A direct mail campaign can take about 6 weeks from start to finish.  Planning ahead is key to filling your July and August schedule.

If you need help with your dental marketing initiatives, contact Sharon Kantor Bogetz, MEd, MBA at (847) 370-9131 or send an email.

 

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