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HIPAA training | Cutting Edge Practice

Cost Effective Online HIPAA Training

According to the US Department of Health and Human Services, the health care provider is required to train his/her employees so they understand the privacy procedures in their office.   Read More....

Having proof of such training as well as giving the staff member your privacy policy and keeping documentation of this discussion is an obligation of the employer.

Here is a cost effective way to get that training.  Contact BLXTraining for HIPAA training.  The cost is just $10/person and it can be completed in about 1 hour.   This course is AGD Approved!

Cutting Edge Practice, a dental practice management company helps companies with staff training, dental practice management, dental marketing, dental branding and dental practice growth. Contact Cutting Edge Practice today!

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WSU Students visit WSU Alumnus in Chicago

Wichita State University Dental Residents Visit Cutting Edge Practice at the Chicago Midwinter Meeting

Advanced Education in General Dentistry (AEGD) Program at Wichita State UniversitySharon Kantor Bogetz and Wendy Pesavento welcomed the dental resident students from the Wichita State University Advanced Education in General Dentistry (AEGD) Program to their Cutting Edge Practice Booth at the 2018 Chicago Midwinter Meeting. Sharon is a proud graduate of the School of Health Sciences at Wichita State University (WSU) where she did her student teaching in their dental hygiene program. Many thanks to Dean Elledge, DDS, MS, the Program Director at the WSU AEGD Program for hosting the students at the Midwinter Meeting and allowing us to connect.  We truly enjoyed talking about associate positions, starting up a dental practice and purchasing a dental practice at the booth and at dinner in the evening.  Go Shockers!!

 

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OSHA training for the dental office | Cutting Edge Practice

OSHA Skills Updated

During the 2017 ADA convention in Atlanta, Sharon Kantor Bogetz attended a 3 hour OSHA update.  Lots of new information, but some things stayed the same.

In review, the dental office should use Standard Precautions:

  • Hand Hygiene
  • PPE
  • Respiratory hygiene / cough etiquette – NEW
  • Sharps safety
  • Safe injections – NEW
  • Instrument, device sterilization
  • Environmental aespsis cleaning, disinfection, barriers

Written protocal shall be developed, maintained and periodically updated for proper instrument processing, operatory cleanliness and management of injuries.

If you don’t think OSHA is a concern for you, please read this announcement from OSHA:  “OSHA investigation finds two Lakemoor Dental locations failed to protect employees from risks of bloodborne pathogens.”  These 2 dental practices in Illinois were fined $53,000 for OSHA violations.  Read the entire OSHA Report…

Cutting Edge Practice urges you to schedule yearly OSHA training and to review your OSHA Manual and Safety Data Sheets yearly.   If you need OSHA training for your dental office, contact Sharon Kantor Bogetz for your training session.  There is still time to schedule training before December 31st.    Contact us at 847-370-9131 or email your request to Cutting Edge Practice to schedule your OSHA training session.

 

 

Use Rich Snippets for 2017 SEO

Rich snippets 2017 SEO - Dental Marketing - Cutting Edge PracticeWith the rapid expansion of digital platforms, rich snippets are gaining increasing importance in the 2017 SEO (Search Engine Optimization) arena. Although they don’t have a direct impact on search rankings, they will help websites stand out from the crowd with increased credibility in your Google research results. Consequently, these can boost the likelihood of users clicking into your website and improving your CTR (click through rate).

Rich snippets enable you to communicate the right signals to search engines, particularly Google, about your business and website content. Rich snippets are a kind of structured data that can help improve your SEO by positively effecting your search engine results.

What are rich snippets?

Rich snippets are the extra bits of useful text or information that appear under search results for a given keyword. It is a broad term that refers to a range of structured data markup designed to help search engines to better understand the context of a website.

How do rich snippets benefit 2017 SEO?

Rich snippets benefit the website owner and the end user doing a search.   The snippets enable the dentist to add more useful information to their web search result. Since SEO is largely a game of gaining more clicks, rich snippets render additional traffic to your site by providing a more robust description of a website or web page.

Snippets display more information for the end user.  This additional information about the content of a web page helps end users better identify which search result has the most relevance to their query.  The user can then make an informed decision as to which website to click and visit.  If the snippet reflects the primary content of your page, it will lead to an improved user experience.

How to implement rich snippets

You simply need to add additional code to your existing website or configure a WordPress plugin designed for rich snippets. Don’t worry, adding this won’t affect the page’s visual appearance. Use Schema markup by schema.org. It’s the most recommended and most popular of all rich snippets.

Why is this important for your dental marketing?

Using rich snippets can improve your Google search results and enhance the user experience leading to an increased CTR (click through rate).  This means that more potential patients will click into your website and learn about your services and your office.

If you would like to improve your 2017 SEO, contact Sharon Kantor Bogetz at Cutting Edge Practice at (847) 370-9131 or send her an email. She has been working with dental websites, internet dental marketing and dental SEO since 2002. Give her a call!

Why HTTPS matters for your dental website….

HTTPS for dental websites - Cutting Edge PracticeHaving the HTTPS designation on your dental website is now becoming more important to Google, the #1 search engine. Google posted this position statement on their Google Search Console Help page:

“HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site. Users expect a secure and private online experience when using a website. We encourage you to adopt HTTPS in order to protect your users’ connection to your website, regardless of the content on the site.”

Why does this matter for your dental website?

In 2017, Google is returning page-1 positioning for websites that are HTTPS.  Dr. Peter J. Meyers at MOZ reported that “Projecting the fairly stable trend line forward, the data suggests that HTTPS could hit about 65% of page-1 results by the end of 2017.  I’ve speculated previously that, as the adoption rate increased, Google would have more freedom to bump up the algorithmic (i.e. ranking) boost for HTTPS pages.” Read his entire article……

What should a dentist do to secure his/her dental website?

An easy way to do this is to contact your website hosting company and ask them to make your website secure by adopting an HTTPS or SSL certificate for your website.  At GoDaddy for example, SSL certificates cost between $59/year to $299.99/year.  Contact Godaddy or your hosting provider to learn how you can add security to your website.

Need help?  Contact Sharon Kantor Bogetz at Cutting Edge Practice.  She can help you through the process.

 

Sponsoring the Northwest Suburban Dental Society Branch Meeting Tonight

Chicago Dental Society - Cutting Edge PracticeCutting Edge Practice is sponsoring the Northwest Suburban Dental Society Branch Meeting tonight, Tuesday, November 15, 2016 at the Meridian Banquet & Conference Center in Rolling Meadows, IL.

The CE topic for this evening is “Dental/Legal Issues Involving Restorative Care, Implant Care and Dental Record Keeping”.  The speaker is John M. Green, DDS, JD.  It should be an exciting evening full of very helpful information.

The North Suburban Branch Meeting will be held at:

Meridian Banquet & Conference Center
1707 Algonquin Rd.
Rolling Meadows
Get Door to Door Directions

Cocktails: 6 p.m.
Dinner: 7 p.m.
Program: 8 p.m.

Wendy and I would love to see you there!

 

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