Cutting Edge Practice helps dentists market their dental practices by participating in community events. “We want our dentists to deliver a consistent brand message to the public.” This is a photo from the Johnsburg Business Expo on March 17th. Cutting Edge created and designed the following marketing pieces to help project an integrated marketing theme for their Post-transition consulting client, Prime Dental Associates which included:
- dental logo
- dental website
- branded tablecloth
- retractable banner
- dental rack card
- business card
- referral card
- branded toothbrushes
Sharon Kantor Bogetz and Wendy Pesavento welcomed the dental resident students from the Wichita State University Advanced Education in General Dentistry (AEGD) Program to their Cutting Edge Practice Booth at the 2018 Chicago Midwinter Meeting. Sharon is a proud graduate of the School of Health Sciences at Wichita State University (WSU) where she did her student teaching in their dental hygiene program. Many thanks to Dean Elledge, DDS, MS, the Program Director at the WSU AEGD Program for hosting the students at the Midwinter Meeting and allowing us to connect. We truly enjoyed talking about associate positions, starting up a dental practice and purchasing a dental practice at the booth and at dinner in the evening. Go Shockers!!
Coming to the Chicago Midwinter Meeting? Visit Wendy Pesavento and Sharon Kantor Bogetz in Booth 1714 & 1715. They will be on the Exhibit Floor all day Thursday, Friday and Saturday – February 22 – 24, 2018.
See you soon!
During the 2017 ADA convention in Atlanta, Sharon Kantor Bogetz attended a 3 hour OSHA update. Lots of new information, but some things stayed the same.
In review, the dental office should use Standard Precautions:
- Hand Hygiene
- Respiratory hygiene / cough etiquette – NEW
- Sharps safety
- Safe injections – NEW
- Instrument, device sterilization
- Environmental aespsis cleaning, disinfection, barriers
Written protocal shall be developed, maintained and periodically updated for proper instrument processing, operatory cleanliness and management of injuries.
If you don’t think OSHA is a concern for you, please read this announcement from OSHA: “OSHA investigation finds two Lakemoor Dental locations failed to protect employees from risks of bloodborne pathogens.” These 2 dental practices in Illinois were fined $53,000 for OSHA violations. Read the entire OSHA Report…
Cutting Edge Practice urges you to schedule yearly OSHA training and to review your OSHA Manual and Safety Data Sheets yearly. If you need OSHA training for your dental office, contact Sharon Kantor Bogetz for your training session. There is still time to schedule training before December 31st. Contact us at 847-370-9131 or email your request to Cutting Edge Practice to schedule your OSHA training session.
With the rapid expansion of digital platforms, rich snippets are gaining increasing importance in the 2017 SEO (Search Engine Optimization) arena. Although they don’t have a direct impact on search rankings, they will help websites stand out from the crowd with increased credibility in your Google research results. Consequently, these can boost the likelihood of users clicking into your website and improving your CTR (click through rate).
Rich snippets enable you to communicate the right signals to search engines, particularly Google, about your business and website content. Rich snippets are a kind of structured data that can help improve your SEO by positively effecting your search engine results.
What are rich snippets?
Rich snippets are the extra bits of useful text or information that appear under search results for a given keyword. It is a broad term that refers to a range of structured data markup designed to help search engines to better understand the context of a website.
How do rich snippets benefit 2017 SEO?
Rich snippets benefit the website owner and the end user doing a search. The snippets enable the dentist to add more useful information to their web search result. Since SEO is largely a game of gaining more clicks, rich snippets render additional traffic to your site by providing a more robust description of a website or web page.
Snippets display more information for the end user. This additional information about the content of a web page helps end users better identify which search result has the most relevance to their query. The user can then make an informed decision as to which website to click and visit. If the snippet reflects the primary content of your page, it will lead to an improved user experience.
How to implement rich snippets
You simply need to add additional code to your existing website or configure a WordPress plugin designed for rich snippets. Don’t worry, adding this won’t affect the page’s visual appearance. Use Schema markup by schema.org. It’s the most recommended and most popular of all rich snippets.
Why is this important for your dental marketing?
Using rich snippets can improve your Google search results and enhance the user experience leading to an increased CTR (click through rate). This means that more potential patients will click into your website and learn about your services and your office.
If you would like to improve your 2017 SEO, contact Sharon Kantor Bogetz at Cutting Edge Practice at (847) 370-9131 or send her an email. She has been working with dental websites, internet dental marketing and dental SEO since 2002. Give her a call!
Wendy Pesavento, Managing Partner at Cutting Edge Practice was featured in Crain’s Chicago Business. Wendy was quoted by Alina Dizik in an article entitled “Botox, massages, open bar, homey decor. Yep, it’s your dentist’s office.” Give it a read…..
Having the HTTPS designation on your dental website is now becoming more important to Google, the #1 search engine. Google posted this position statement on their Google Search Console Help page:
“HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site. Users expect a secure and private online experience when using a website. We encourage you to adopt HTTPS in order to protect your users’ connection to your website, regardless of the content on the site.”
Why does this matter for your dental website?
In 2017, Google is returning page-1 positioning for websites that are HTTPS. Dr. Peter J. Meyers at MOZ reported that “Projecting the fairly stable trend line forward, the data suggests that HTTPS could hit about 65% of page-1 results by the end of 2017. I’ve speculated previously that, as the adoption rate increased, Google would have more freedom to bump up the algorithmic (i.e. ranking) boost for HTTPS pages.” Read his entire article……
What should a dentist do to secure his/her dental website?
An easy way to do this is to contact your website hosting company and ask them to make your website secure by adopting an HTTPS or SSL certificate for your website. At GoDaddy for example, SSL certificates cost between $59/year to $299.99/year. Contact Godaddy or your hosting provider to learn how you can add security to your website.
Need help? Contact Sharon Kantor Bogetz at Cutting Edge Practice. She can help you through the process.
Why should a dentist use Facebook marketing?
Facebook is the most visited social media outlet on the Internet. Facebook reported that it had 1.18 billion daily active users on average for September 2016. Your patients, friends of your patients and family members are likely to visit Facebook. Granted, some of these people are active Facebook users and others visit occasionally.
- You should have a presence on Facebook so patients can learn about you and your practice.
- You should be the trusted provider of dental healthcare information in the social media outlet they use.
- You should use this outlet to promote your services.
- Your Facebook page will project a “cutting edge” practice image.
What are the steps to follow in creating your dental Facebook marketing plan?
- Success begins with a modern, mobile ready website.
- Create a Facebook page with an esthetically pleasing cover photo and profile picture.
- Add a Facebook icon to your website.
- Link your website to your Facebook page.
- Start posting!
- Develop a monthly schedule for your post topics.
- Invite staff member to post on your behalf or invite them to submits posts to you.
How often should you post to Facebook?
Experts outside of dentistry suggest that you post at least once a day, but this is not realistic for a dental practice. You don’t want to bombard your Facebook followers with posts nor give them the illusion that you have nothing better to do than to post to Facebook all day long!
I suggest that posting once or twice a week is sufficient.
Do you have to write a full article for every Facebook post?
NO! You can write anything from a few sentences to 300+ words. You may want to post a simple Happy Thanksgiving Holiday wish in a status update OR write a longer post about the connection between diabetes and periodontal disease. Remember visitors don’t search for peer review scientific articles on Facebook. Facebook users are more likely to read shorter more succinct pieces presented in a few paragraphs.
How do you maximize the value of my Facebook posts?
I suggest making a copy of your Facebook post and add it to the blog page of your website for maximum value. Adding content in the form of a blog entry to your website will provide Google fresh content to visit.
Do you need help getting your dental Facebook page started or developing a mobile ready website?
Call Sharon Kantor Bogetz at (847) 370-9131 or send her an email.
Cutting Edge Practice is sponsoring the Northwest Suburban Dental Society Branch Meeting tonight, Tuesday, November 15, 2016 at the Meridian Banquet & Conference Center in Rolling Meadows, IL.
The CE topic for this evening is “Dental/Legal Issues Involving Restorative Care, Implant Care and Dental Record Keeping”. The speaker is John M. Green, DDS, JD. It should be an exciting evening full of very helpful information.
The North Suburban Branch Meeting will be held at:
Meridian Banquet & Conference Center
1707 Algonquin Rd.
Get Door to Door Directions
Cocktails: 6 p.m.
Dinner: 7 p.m.
Program: 8 p.m.
Wendy and I would love to see you there!