Sharon Kantor Bogetz and Wendy Pesavento, managing partners at Cutting Edge Practice were recently interviewed by Joseph DeRosier, a CDS Review staff writer. Mr DeRosier featured them in an article entitled “Practice Transitions” published in the Sept/Oct 2016 edition of the CDS Review. This is Part 1 or a two part article series. Take a look at pages 10-11! Here is a link to the entire article….
Cutting Edge Practice works hand in hand with practice buyers. They help buyers complete their dental due diligence to ensure they have all of the information and comprehensive analysis they need to make an informed decision on whether to purchase a practice. The dental consultants at Cutting Edge Practice will also help effect a smooth transition and implement a plan to move the practice forward safeguarding the buyer’s investment in their new dental practice purchase.
The start of summer is a great month to launch a mid-year marketing campaign. People are outside, taking vacations, thinking about a healthy life style and getting their children ready for the new school year. I’ve prepared a list of some dental marketing ideas to implement this month. Use your website blog, social media and e-mail blasts to promote your summer activities. Remember that a growing practice needs to be engaged in 4 different marketing endeavors every month!
Dental Marketing Ideas for June
Father’s Day Contest
Back To School Special
Mouth Guard Promotion for Summer Sports
Whitening Special for Brides
Invisalign Special for Summer Weddings
Write a Blog Post On The Use of Sports Drinks
June is also a perfect time to develop your dental marketing ideas for July.
Dental Marketing Ideas for July
Plan for participation in a July 4th parade. Order your give-aways, reserve your space in the parade, order your parade T-shirts, etc.
Plan for participation in Summer Festivals. Many towns have farmers’ market days and summer festivals you can participate in. Contact your Chamber of Commerce or City to learn about new opportunities.
Plan your print marketing campaign for back to school specials. A direct mail campaign can take about 6 weeks from start to finish. Planning ahead is key to filling your July and August schedule.
If you need help with your dental marketing initiatives, contact Sharon Kantor Bogetz, MEd, MBA at (847) 370-9131 or send an email.
Cutting Edge Practice is pleased to announce that they have just completed a dental logo design for Clock Tower Dentistry our newest dental start up client.
How does dental logo design work at Cutting Edge Practice?
Here at Cutting Edge Practice, dental marketing begins with selection of a practice name. From there, we implement our unique dental marketing program with predictable success. We ask our clients to complete a 1.5 page questionnaire describing their vision for their new practice and their brand. Within five business days, we send them 4 – 6 dental logo samples for their review. We work closely with our clients to create and refine their dental logo image to create a brand image that will last for years to come.
Once our client selects their dental logo, we create a series of image files including but not limited to: native graphics vector files (.ai and .eps), photoshop files in high resolution and low resolution (.psd and .jpeg) and high resolution Adobe Reader files (.pdf). At the end of the design process, our Cutting Edge Practice clients own their dental logos. Our dental logos are unique and can be trademarked by our clients.
Early April, Google changed its interface to allow Google Map users to add a review for your practice. This was an option a few years ago, but its back! Now, Google allows visitors with and without a Google+ account to leave a local Google Review. This is fabulous news!
Accumulating Google Reviews is a great way to improve your dental SEO. The more positive Google Reviews you have, the higher your website will appear in a Google search.
Dental Start-up client, Smile Science Chicago, a Wicker Park Dental office opened April 5, 2016. This new dental office has an excellent location, a bright, comfortable and contemporary reception area, and sleek private operatories that have 2 TVs, computer dental practice management software, digital x-rays and an intra-oral camera so the doctor can share the diagnosis and treatment plan with her patients.
The owner, Dr. Monica Urda completed every dental marketing initiative suggested by Cutting Edge Practice dental consultant, Sharon Kantor Bogetz, MBA. Dr. Urda, a dental start-up, had patients on her schedule before she was open! Sharon suggested dental branding with a dental logo design, window sign design, TV advertising, rack card design, dental postcard design, dental website design, Facebook & Google+ design, SEO and SEM.
Cutting Edge Practice and Wicker Park are very excited to welcome the first female dentist on West North Avenue.
Google is getting ready to implement a new change to Google searches in May 2016. Consumers are turning to their mobile devices to access information by cell phone, by tablet, on their car consoles and their watches! Maile Ohye, a developer programs tech lead at Google posted a great video outlining the reasons businesses should have a mobile website. Here is some of the information she presented in her video explaining why customers searching for information on their mobile device matter. You can watch her complete video at the bottom of my post!
“85% of smart phone users have searched for local info
Don’t wait until May to start your new dental website design. Sharon Kantor Bogetz, MBA, MEd, partner at Cutting Edge Practice and her team of website designers can create a mobile friendly responsive website that will launch before May 2016. If you already have a website you like, we can re-engineer a new dental website that will be mobile friendly before this next big Google change. Call Sharon to discuss your options at (847) 370-9131.
The Organization for Safety, Asepsis and Prevention (OSAP)
has announced that September is National Dental Infection Control
OSHA Dental Staff Training
OSHA tells us that dental staff should have “regular” training. OSHA requires dental staff training upon initial hiring, whenever a new material or a new dental device is introduced and recommends OSHA training at least 1 time per year.
Sharon Kantor Bogetz, MBA, ME.d, dental consultant at Cutting Edge Practice provides dental staff training. She can come to your office and present a 2-hour program on Guidelines for Infection Control in Dental Health-Care Settings and OSHA training, which includes the New Hazard Communication Standard. This can also be done by video-conference. Call Sharon at (847) 370-9131 or email her today.