Reporting from the ADA meeting in Denver, CO

img_2182Wendy and I have been at the Colorado Convention Center for the American Dental Association Meeting for the past few days.  We’re coming back with great information on pertinent dental topics important to your practice including:

  • OSHA updates
  • Treatment planning skills
  • Insurance reimbursement
  • Lease negotiations
  • SolutionReach and Lighthouse360 products
  • Identity theft restoration

We’re excited to bring this cutting edge knowledge back to your practices.  Call Sharon at (847) 370-9131 or Wendy at (773) 502-6000 or send us an email through our website to set up a conference call or dental office visit.

New Dental Logo – South & West Loop Dental

New Dental Logo - Cutting Edge PracticeCutting Edge Practice is pleased to present its newest dental logo creation for a dental start up in the West Loop area of Chicago IL.

Cutting Edge Practice has a team of talented logo designers who create unique eye catching logo images for their clients.

This logo image will be printed in silver foil to give it an elegant and professional image.  Cutting Edge is also creating a dental business card, business envelope and letterhead to provide an integrated dental marketing theme for the client.

All of the dental logos designed by Cutting Edge Practice are available to the dentist to trademark.  The logo image is provided in vector formats (.eps, .ai and .pdf)  and high resolution jpeg and psd formats for the convenience of the dentist.

If you are looking for a fresh new look for your dental practice, contact Sharon Kantor Bogetz to start your new dental logo image.

Dental Marketing Ideas for the end of 2016

dental marketing ideas 2016

As we wave goodbye to the families that came in for their back to school exams and the dog days of summer, it’s time to plan your end of the year events.  Cutting Edge Practice recommends that you engage in 4 different dental marketing initiatives every month!  Here are some dental marketing ideas that you should start to implement during September 2016.

1.  Create social media and blog posts specifically for September.   September is:

  • Hispanic Heritage Month
  • Childhood Cancer Awareness Month
  • Leukemia and Lymphoma Awareness Month
  • Take a Loved One to the Doctor Day (typically the last week in September)
  • Thyroid Cancer Awareness Month

2.  Draft your end of the year insurance letter.  Each year, you should prepare a letter or email letter reminding your patients that their insurance benefits are about to expire.  Order enough letter head and business envelopes to send the letter to each guarantor in your data base.

3.  Begin looking at Thanksgiving and holiday cards. Ordering early will ensure you get the best prices and you will have the cards well before the holiday season starts.

4.  Consider Joining the Wrigley Oral Healthcare Program.  Get free educational and promotional materials and sugar free gum to distribute to your patients.  This is a great way to get ready for Dental Hygiene Month in October.

5.  Start planning your October social media entries.  Here are a variety of opportunities for events, social media posts and blog posts:

  • Dental Hygiene Month
  • National Breast Cancer Awareness Month
  • National Diabetes Month
  • National Vegetarian Month

6. Start planning your October events.  Here are a couple events you might consider:

  • Plan a tooth brush trade in event.
  • Collect Halloween candy to send to members of the armed forces.

Preparing for dental marketing events, blog and social media posts takes time and planning.  Start by brainstorming ideas with your staff.  Getting your staff involved will create excitement for your 4th quarter dental marketing strategy!

Need help with your 4th quarter dental marketing strategy?  Contact Sharon Kantor Bogetz to get help!

Cutting Edge Practice Is Sponsoring The New Dentist Event

New Dentist Event Chicago
Read more about the Event……

Cutting Edge Practice, Wendy Pesavento and I are Sponsors of the CDS New Dentist Event this coming Thursday August 25th at the Loews Hotel in Chicago from 6:00 – 9:00 PM.

Who Can Attend The New Dentist Event in Chicago?

The dentist has to have graduated in the last 8 years.  The new dentist does not have to be a CDS member.
The event is free to new dentists.
Just email Lisa Girardi at the CDS your name, and your graduation year as well as your contact information and she’ll add you to the list! (email)
We would love to have you join us at this event.

Northwestern University Dental School Reception Feb 26, 2016

Logo-NUDSJoin us for the NUDS Midwinter Alumni Reception 2016

The Northwestern University Dental School Midwinter Alumni Reception will once again be held at the Hard Rock Hotel in Chicago.

Registration Here

Date: Friday, February 26, 2016
Time: 5:30 PM to 8:30 PM
Location: Hard Rock Hotel Chicago
230 North Michigan Avenue  |  Chicago, IL

$15 per person advance/$20 at the door.

Beer, wine, soda and hors d’oeuvres will be served. Cash bar will be available.

Register online by February 24. After February 24, please pay at door.

Contact Information

Adrian Codel, DDS

Visit Booths 1614-1615

Find us in Booth 1614-1615 at McCormick Place in Chicago
McCormick Place in Chicago, Illinois

Cutting Edge Practice and Chicago Practice Sales will be at the Chicago Midwinter Meeting again this year. We will be in Booths 1614 – 1615 on the Exhibit Floor.  Wendy Pesavento and Sharon Kantor Bogetz will be on the Exhibit Floor all 3 days!

Chicago Midwinter Meeting Exhibit Hall Hours Of Operation

  • Thursday, Feb. 25, 9 a.m. – 5:30 p.m.
  • Friday, Feb. 26, 9 a.m. – 5:30 p.m.
  • Saturday, Feb. 27, 9 a.m. – 4 p.m.

We have just 19 days to go before the big convention!



Cutting Edge Practice is offering a new service: PowerListings

powerlistings | new Cutting Edge Practice ServiceCutting Edge Practice, Inc is now a Yext Certified Partner.  What does that mean?  Sharon Kantor Bogetz, dental marketing expert, will get your website listed on multiple search engines with PowerListings.  Our new PowerListings service will submit your dental practice information to quality listing services that make a difference for search results.   Our service will:

  • automatically add your dental practice information
  • update your old information about your practice
  • unify your business profile across the interest

We will list your dental practice information in all of the important search engines and listing services including:  Bing, Yahoo!, Mapquest, MerchantCircle, Manta and WhitePages to name a few.

Want to know where your practice and website are listed on the Internet now?   Click here to get the results. 

Just attended a lecture by Google and Yahoo!

Google lecture, Yahoo lecture, internet marketing, print marketing, dental consulting, cutting edge practicesChicago, IL – I had the pleasure of attending a great lecture and panel discussion by Google & Yahoo last evening.  I found this to be a rare opportunity to listen to employees and official representatives of these companies.   The panel of lecturers included (pictured from left to right):  Christopher Folmar from DexMedia, Sima Dahl from Sway Factory, Ben Tyson from Google, Faith Murphy from Yahoo, Daliah Saper from Saper Law and Barry Molt, Moderator.

I learned cutting edge information on Google SEO and mobile concepts, Yahoo’s views on the future of mobile marketing, effectively using social media from Sway Factory and the importance of on-line appointment scheduling from DexMedia.

New Research:  More than 50% of the internet searches are completed on a mobile device.   The current and future of search technology requires that you have a mobile responsive website.   Call me at 847-370-9131 so I can share what the experts said were the most cutting edge practices that will move your practice up the google and yahoo page rankings.

Sharon Kantor Bogetz, MEd., MBA is a Managing Partner at Cutting Edge Practice, Inc.  Sharon has been doing internet marketing, print marketing and dental consulting since 1998.

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