On March 18, 2019, Schein published a press release announcing that they have purchased Lighthouse 360. Lighthouse 360 is one of the leading dental patient communication products available which streamlines appointment reminders and patient review requests. Cutting Edge Practice clients that use Lighthouse 360 enjoy the benefits of decreased patient no-shows, increased recall program efficiency and automated dental review requests. I recommend Lighthouse 360. It is a reliable dental marketing product with a high return on investment.
The landscape for dental marketing continues to change. Identifying the changes surrounding your dental practice can position you for success. Whether those are on-line changes Google makes to search results or a branded DSO group opening on your block, having a nimble dental marketing plan will help secure your success. Sharon Kantor Bogetz, managing partner at Cutting Edge Practice recommends that every dental practice implement a dental marketing plan that includes at least 4 different marketing initiatives every month.
“Dentists are always asking me what is the best way to spend my marketing dollars?” A shotgun approach where you spend all of your marketing dollars in one place will not bring the long lasting effects you might hope for. Planning to implement a diverse set of initiatives will produce reliable monthly new patient numbers for your practice. You may be wondering what that looks like?
- Use marketing research. Review your patient demographic profile to find opportunities. Look at what your competition is doing in print and on-line to position yourself properly.
- Set up a calendar for the implementation of your 4 marketing initiatives. Set up a calendar to outline the marketing activities you will do each month in print, on-line and in the community. That calendar should include an implementation timeline as well.
- Set up a system for tracking the results of each marketing initiative. Learn how to track the new patient referral source in your dental practice management software. Use your software to evaluate the cost and ROI (return on investment) for each new patient acquisition.
- Train your staff to support your marketing calendar. Meet with your staff to show them what marketing you will be doing. You may have to train them in how to use your dental software to track your marketing results. They staff may need coaching on how to answer the phone, greet the patient upon their arrival or how to enter the referral data into the computer.
- Evaluate the plan and make adjustments based on your results. Meet with your dental consultant to review your progress and adjust the plan accordingly.
Sharon Bogetz can help you develop and implement a winning dental marketing plan that will move your practice forward. Sharon has been doing dental marketing since 2002. Call her at 847-370-9131 for a free consultation.
Your dental marketing plan for November should include an End Of The Year letter for your patients. You should compose and send this letter during the month of November. There are a variety of ways to send this letter:
- Leverage your dental practice management software. Contact the company you are using for your dental patient communications. Ask them how you can send an e-blast to all of your patients with valid emails.
- Send the letter by U.S. Postal service to those patients without email addresses. In reality, very few practices have 100% of their patients’ emails.
- Use an email marketing service to send an email to your patients.
If you are wondering how to write an “end of the year” letter, here is a list of some topics you might cover in your letter:
- Thank your patients for their loyalty
- Send holiday greetings
- Introduce staff changes
- Describe new dental equipment added
- Highlight new dental services added
- Remind your patients that their insurance benefits will expire
- Make an end of the year whitening offer
- Invite patients to start Invisalign to straighten their teeth before New Years
If you need help developing your end of the year letter for your dental patients, contact Sharon Kantor Bogetz at Cutting Edge Practice at 847-370-9131. She has been helping dentists with their dental marketing since 2002.
Dental marketing for October should begin now. We encourage dentists to be involved in 4 different dental marketing initiatives every month to ensure your practice grows. Developing your plan for events, blog entries and social media requires time and effort. Just as you plan to fill your schedule 2 – 4 days in advance, we suggest you plan your marketing at least 2 weeks before the end of the month. Here are some ideas you may promote for October.
- Dental Hygiene Month
- National Breast Cancer Awareness Month
- National Diabetes Month
- National Vegetarian Month
Here are some activities you might develop for October. All of these can generate great blog and social media posts.
- Plan a tooth brush trade in event with a school, day care or with your city officials.
- Collect Halloween candy to send to members of the armed forces.
- Invite your patients to come to their dental appointment in their Halloween costume.
- Send an email and/or postcards to remind patients with dental insurance that it is time to use their benefits before they expire.
- Post photos of your staff decorating the office for Halloween.
- Take photos of patients and/or your staff in their Halloween costumes.
Preparing for dental marketing events, blog and social media posts takes forethought. Start by reviewing my ideas with your staff. Assign responsibility to staff members to champion one of these ideas and generate excitement for your October dental marketing initiatives!
Need help with your October dental marketing strategy? Want me to design your marketing pieces? Contact Sharon Kantor Bogetz from Cutting Edge Practice at 847-370-9131 to get help!
Click this link and you’ll jump directly to a Google Review pop – up window for Cutting Edge Practice.
If you would like to use Google Reviews for your dental marketing, call Sharon Kantor Bogetz at 847-370-9131 or send her an email. She can help you create a custom Google Review link for your practice. She’ll also create a unique email that you can use to invite happy patients to post a 5 star Google Review for you. She has great ideas for collecting Google Reviews too!
For many dental practices, the summer is one of the busiest times of the year. Students are going back to college and children need school examinations before they enter Kindergarten, 2nd and 6th grades. Parents are looking for a way to get their children in for a check-up before the school year begins.
If you want to attract new patients to your practice, a Back To School campaign is an ideal opportunity for you to increase your numbers and fill your schedule. You still have time for a back to school campaign! Use the Internet to do a dental marketing blitz in August.
I suggest that dentists engage in a minimum of 4 different marketing initiatives every month. August is a perfect time to invite patients back into the practice and to invite new patients and new movers into your office.
6 Back To School ideas for your dental marketing campaign on-line and in print:
- Create an Email marketing campaign targeting your current patient base.
- Create a Google Adwords campaign specifically for your Back To School offer.
- Create a Facebook post with your Back To School offer and boost it to the surrounding areas.
- Create a blog entry promoting your Back To School offer.
- Create a door to door campaign with a door hanger marketing piece.
- Contact area pre-schools and ask if you can send home your marketing piece with their students.
PS… Don’t forget to meet with your staff to explain the new patient offer you are using in your Back To School Campaign before it launches. You want them to have the verbal skills to support your marketing efforts.
If you want help with your dental marketing campaign, call Sharon Kantor Bogetz, MBA, MEd at (847) 370-9131 or contact her by email. She has been assisting dentists with their dental marketing and branding since 2002.
Resizing photos for use on your dental website, dental blog or on social media is a challenge for most dentists trying to manage their own website, blog or social media campaign.
I recommend two simple ways to optimize (downsize or compress) your photos without loosing image quality. Try one of these techniques.
1st Choice – My top choice is using http://www.CompressNow.com
This website allows you to upload any size photo, compress it to your desired size and then download it for use in your dental website, dental blog or social media.
It is FREE, easy to use and extremely fast. No coding or previous knowledge is necessary.
2nd Choice – If you are using WordPress for your blog and your website, I suggest you use WP Smush. This is a FREE plug-in that you or your web designer can install and activate.
The plug-in can automatically compress your images for you. This plug-in has some short comings. It can’t compress large files and you cannot control the amount of compression.
In other words, you can’t manage the specific size of the file, the WP Smush has control over the final photo size.
Why should you learn how to optimize photos for your dental website, social media or dental blog?
There are several benefits to using optimized photos:
- The page containing your photo will load quicker. Large photos take longer to load on mobile devices and on desk top computers.
- Google uses page load speed as a factor in their ranking algorithm.
- Optimized photos take up less space on your website.
- Optimized photos require significantly less bandwidth.
- You will be able to avoid pixilated low quality images.
If you want help preparing photos for use on your dental website, dental blog or social media, call Sharon Kantor Bogetz, MBA, MEd at (847) 370-9131 or contact her by email. She has been assisting dentists with their dental marketing and branding since 2002.
Pew Research Center posted the results of their latest social media research study entitled “Social Media Update 2016” on Nov 11, 2016. Read the entire article to learn more about the demographics of social media use in 2016… The Center conducted a telephone survey from March 7-April 4, 2016 and spoke to 1,520 adults from across the U.S. States.
The Pew Research Center reported that 8 out of 10 or 79% of adults used Facebook. This is a 7% increase from their 2015 survey. Pew also found that 76% of the adults using Facebook checked in and used Facebook daily. Other social media outlets trailed behind with Twitter use at 24%, Pinterest use at 31%, Instagram at 32% and LinkedIn at just 29%.
How should you apply this social media research to your dental marketing plan for 2017?
Spend your time and effort on Facebook because it is the most used social media outlet!
- Set up your Facebook business page.
- Refresh your Facebook cover photo.
- Boost your Facebook posts to reach a larger audience.
- Set a calendar of Facebook posts for the next 12 months.
- Copy your Facebook posts into your blog page on your dental website.
- Go out with a bang! Try creating a post for each week between now and December 31st.
Not sure how to use Facebook or need a new Facebook page cover photo? Read her post from last week about how to set up a Facebook page. Call Sharon Kantor Bogetz at 847-370-9131 or email her through this website.
Why should a dentist use Facebook marketing?
Facebook is the most visited social media outlet on the Internet. Facebook reported that it had 1.18 billion daily active users on average for September 2016. Your patients, friends of your patients and family members are likely to visit Facebook. Granted, some of these people are active Facebook users and others visit occasionally.
- You should have a presence on Facebook so patients can learn about you and your practice.
- You should be the trusted provider of dental healthcare information in the social media outlet they use.
- You should use this outlet to promote your services.
- Your Facebook page will project a “cutting edge” practice image.
What are the steps to follow in creating your dental Facebook marketing plan?
- Success begins with a modern, mobile ready website.
- Create a Facebook page with an esthetically pleasing cover photo and profile picture.
- Add a Facebook icon to your website.
- Link your website to your Facebook page.
- Start posting!
- Develop a monthly schedule for your post topics.
- Invite staff member to post on your behalf or invite them to submits posts to you.
How often should you post to Facebook?
Experts outside of dentistry suggest that you post at least once a day, but this is not realistic for a dental practice. You don’t want to bombard your Facebook followers with posts nor give them the illusion that you have nothing better to do than to post to Facebook all day long!
I suggest that posting once or twice a week is sufficient.
Do you have to write a full article for every Facebook post?
NO! You can write anything from a few sentences to 300+ words. You may want to post a simple Happy Thanksgiving Holiday wish in a status update OR write a longer post about the connection between diabetes and periodontal disease. Remember visitors don’t search for peer review scientific articles on Facebook. Facebook users are more likely to read shorter more succinct pieces presented in a few paragraphs.
How do you maximize the value of my Facebook posts?
I suggest making a copy of your Facebook post and add it to the blog page of your website for maximum value. Adding content in the form of a blog entry to your website will provide Google fresh content to visit.
Do you need help getting your dental Facebook page started or developing a mobile ready website?
Call Sharon Kantor Bogetz at (847) 370-9131 or send her an email.