Use Rich Snippets for 2017 SEO

Rich snippets 2017 SEO - Dental Marketing - Cutting Edge PracticeWith the rapid expansion of digital platforms, rich snippets are gaining increasing importance in the 2017 SEO (Search Engine Optimization) arena. Although they don’t have a direct impact on search rankings, they will help websites stand out from the crowd with increased credibility in your Google research results. Consequently, these can boost the likelihood of users clicking into your website and improving your CTR (click through rate).

Rich snippets enable you to communicate the right signals to search engines, particularly Google, about your business and website content. Rich snippets are a kind of structured data that can help improve your SEO by positively effecting your search engine results.

What are rich snippets?

Rich snippets are the extra bits of useful text or information that appear under search results for a given keyword. It is a broad term that refers to a range of structured data markup designed to help search engines to better understand the context of a website.

How do rich snippets benefit 2017 SEO?

Rich snippets benefit the website owner and the end user doing a search.   The snippets enable the dentist to add more useful information to their web search result. Since SEO is largely a game of gaining more clicks, rich snippets render additional traffic to your site by providing a more robust description of a website or web page.

Snippets display more information for the end user.  This additional information about the content of a web page helps end users better identify which search result has the most relevance to their query.  The user can then make an informed decision as to which website to click and visit.  If the snippet reflects the primary content of your page, it will lead to an improved user experience.

How to implement rich snippets

You simply need to add additional code to your existing website or configure a WordPress plugin designed for rich snippets. Don’t worry, adding this won’t affect the page’s visual appearance. Use Schema markup by schema.org. It’s the most recommended and most popular of all rich snippets.

Why is this important for your dental marketing?

Using rich snippets can improve your Google search results and enhance the user experience leading to an increased CTR (click through rate).  This means that more potential patients will click into your website and learn about your services and your office.

If you would like to improve your 2017 SEO, contact Sharon Kantor Bogetz at Cutting Edge Practice at (847) 370-9131 or send her an email. She has been working with dental websites, internet dental marketing and dental SEO since 2002. Give her a call!

What is AMP (Accelerated Mobile Pages)?

AMP | Accelerated Mobile Pages | Dental BlogAMP stands for Accelerated Mobile Pages, the newest Google answer to the explosion of mobile users. This article serves as an introduction to this new website construct.

You, like every other online user of mobile phones, dislike the frustrating experience of waiting for a website that loads slowly. In fact, you probably won’t ever revisit s website that takes too long to render its web content.

This scenario equally harms the website owner when users click away from your site, resulting in increased bounce rates and decreased chances to show the visitor your great content. An overloaded, slow website is a new problem that needs a simple and elegant solution.

Fortunately, Google, in collaboration with many different partners like Twitter and LinkedIn, has brought an innovative tool to implement and ensure beautifully streamlined, rapid fast content web pages free from all the extra clutter. It is Accelerated Mobile Pages (AMP) that focuses on creating a smooth, more engaging mobile experience for the end user. It dramatically improves the functionality of mobile sites on the web with instant browsing.

The AMP project is an open-source initiative allowing users, publishers, developers and platforms that stand behind it, to participate, collaborate and benefit from it. It enables you to create websites that are consistently beautiful, high-performing and fast across different devices and distribution platforms. Also, it empowers website owners to present their content with an improved user engagement and a fast, compelling experience on any device they what to use.

AMP pages are created with three core components, viz. AMP HTML for reliable performance, AMP JS for the swift provision of AMP HTML pages, and Google AMP Cache to serve cached AMP HTML pages.

If you would like to use AMP, contact Sharon Kantor Bogetz at Cutting Edge Practice at (847) 370-9131 or send her an email. She has been working with dental websites, internet dental marketing and dental SEO since 2002.  Give her a call!

Inviting Your Patients To Write A Google Review Just Got Easier

Gathering Google Reviews from dental patients is an excellent way to improve your position on Google searches and  improve your conversion rates.

Leaving a Google Review just got easier.  We can generate a link or QR code to allow you to send your dental patients from your website right to the screen where they can leave a Google Review.   Only one catch, the patient must have a Google profile or Gmail account in order to use this direct link option.

There are 2 easy ways to link to a Google Review Page for your practice.   Here are samples we created to help you see how it works:

  1. Here is a link to our Cutting Edge Practice Google Review page:     https://goo.gl/6UWP8T
  2. Google Review for Cutting Edge PracticeHere is the QR Code that will also send you directly to the window which allows you to leave a Review for our company, Cutting Edge Practice.

 

If you like the dental blogs we have created or the services we have provided, please use one of these links to post a 5 Start Review!

Google Strategist Lays Out The Top 3 Google Ranking Factors for 2016

Top 3 Google ranking factorsIn a Google Hangout published today, 7-27-2016, Search Quality Senior Strategist, Google’s Andrey Lippatsev discussed the top 3 Google ranking factors for search results.  The top 3 factors for 2016 are:

  1. Website content – Content is still king! – Make sure your website has unique content that is written for people and not computers to read.
  2. External links pointing to your website – This takes into consideration the number of qualified websites linked to your website.
  3. RankBrain – RankBrain is the name of the artificial intelligence (AI) that is now being employed in every search and in Google’s algorithm.   Here is a link to a great article published in June 2016 that explains RankBrain in detail.  

During this presentation, Andrey from Google also confirmed that having a mobile friendly website is also a “ranking signal”.  Listen to the entire presentation….

How do the top 3 Google ranking factors affect your internet dental marketing?

These 3 factors will affect your Google placement.   Taking steps today will provide benefits to your Google placement tomorrow!

  1. Develop your internet dental marketing strategy around these factors.   Talk to your website designer to make sure your website content is relevant, easy to read and includes text that is fresh and new.
  2. Develop a plan to ensure that respected and qualified websites are linked to your website.   Start with the easy ones like your dental society, chamber of commerce, social media and local listing sites.
  3. Re-design your website to be mobile friendly.  Mobile search is growing at an astronomical rate.  Ensuring that your website is mobile friendly matters to Google and it will matter to your patients and new patient prospects.

If you need help in creating a dental marketing strategy or developing links to your website or creating a mobile friendly website, call Sharon Kantor Bogetz at (847) 370-9131, managing partner of Cutting Edge Practice.  Remember, Cutting Edge Practice is a partner with YEXT the premier listing service for creating links to your website!

 

 

Adding a Google Review Just Got Easier

Google ReviewsEarly April, Google changed its interface to allow Google Map users to add a review for your practice.  This was an option a few years ago, but its back!  Now, Google allows visitors with and without a Google+ account to leave a local Google Review.  This is fabulous news!

Accumulating Google Reviews is a great way to improve your dental SEO.   The more positive Google Reviews you have, the higher your website will appear in a Google search.

Try it by adding a Google Review for Cutting Edge Practice.  Find the NEW  link to Write A Review in this screen capture to the right.   I added a black arrow to help you find the new link.

If you are having problems with this, give Sharon a call at 847-370-9131.

 

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