October is National Cybersecurity Awareness Month

Observe National Cybersecurity Awareness Month with an eye toward improving your computer, dental website and data security which are parts of HIPAA compliance. There are many aspects of HIPAA compliance to consider for your patient data, patient communications and dental marketing. I have already written several dental blog entries and social media posts about the […]

Google Begins Identification of Unsecured Websites

Google announced in April 2017 that it will begin identifying websites that do not have an SSL certificate as Not Secure. When visitors search for your website in Google Chrome, and your website appears, Google will mark your website as Not Secure.

Websites that have a valid SSL certificate will be labeled https://websiteaddress.com Websites that […]

How To Optimize Your Photos For Use On-line

If you are wondering how to optimize photos for the internet or mobile devices, I have the answer!

Resizing photos for use on your dental website, dental blog or on social media is a challenge for most dentists trying to manage their own website, blog or social media campaign.

I recommend two simple ways to […]

Use Rich Snippets for 2017 SEO

With the rapid expansion of digital platforms, rich snippets are gaining increasing importance in the 2017 SEO (Search Engine Optimization) arena. Although they don’t have a direct impact on search rankings, they will help websites stand out from the crowd with increased credibility in your Google research results. Consequently, these can boost the likelihood of […]

Why HTTPS matters for your dental website….

Having the HTTPS designation on your dental website is now becoming more important to Google, the #1 search engine. Google posted this position statement on their Google Search Console Help page:

“HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the […]

2 Reasons to Comply with HTTPS Everywhere

Google prompts website owners to adopt HTTPS Everywhere

Safeguarding information is important to Google and it should be important to each of us. In 2014, Google adopted HTTPS Everywhere to move website owners to secure their websites and their data. As healthcare providers, HIPAA has strict rules on how we manage patient information and […]

Need More Reasons To Have A Mobile Ready Dental Website?

Google is getting ready to implement a new change to Google searches in May 2016. Consumers are turning to their mobile devices to access information by cell phone, by tablet, on their car consoles and their watches! Maile Ohye, a developer programs tech lead at Google posted a great video outlining the reasons businesses […]

What are the benefits of a mobile friendly dental website?

Google announced that it would be changing its algorithm to factor in website mobile friendly website design on April 21, 2015. The industry called this ominous date “Mobilegeddon.” This will potentially affect every website on the internet! Its no longer enough just to have a website, you must have a dental website that is […]

Do smart phone users search for healthcare information in 2015?

Yes, Smart phone owners use their phones to look up healthcare information. Aaron Smith at Pew Research found that “62% of smartphone owners have used their phone in the past year to look up information about a health condition.” Read more….

Mobile devices are used by consumers of all ages. Smart phones are used to […]

Go mobile or be left behind!

The PEW Research Center reported on April 1, 2015 that 64% of U.S. adults own smart phones. Read more about this PEW study……

Google recognized this huge shift toward mobile use. On April 15, 2015, Google launched a new algorithm which will reward mobile friendly websites with higher rankings. Practices with dental websites that […]