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October is National Cybersecurity Awareness Month

Observe National Cybersecurity Awareness Month with an eye toward improving your computer, dental website and data security which are parts of HIPAA compliance.  There are many aspects of HIPAA compliance to consider for your patient data, patient communications and dental marketing.  I have already written several dental blog entries and social media posts about the need to […]

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Use Rich Snippets for 2017 SEO

With the rapid expansion of digital platforms, rich snippets are gaining increasing importance in the 2017 SEO (Search Engine Optimization) arena. Although they don’t have a direct impact on search rankings, they will help websites stand out from the crowd with increased credibility in your Google research results. Consequently, these can boost the likelihood of […]

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Why HTTPS matters for your dental website….

Having the HTTPS designation on your dental website is now becoming more important to Google, the #1 search engine. Google posted this position statement on their Google Search Console Help page: “HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site. Users expect […]

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Do smart phone users search for healthcare information in 2015?

Yes, Smart phone owners use their phones to look up healthcare information.  Aaron Smith at Pew Research found that “62% of smartphone owners have used their phone in the past year to look up information about a health condition.”     Read more…. Mobile devices are used by consumers of all ages.  Smart phones are used to access news, directions, reviews, […]

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Go mobile or be left behind!

The PEW Research Center reported on April 1, 2015 that 64% of U.S. adults own smart phones.  Read more about this PEW study……  Google recognized this huge shift toward mobile use.  On April 15, 2015, Google launched a new algorithm which will reward mobile friendly websites with higher rankings.   Practices with dental websites that are not mobile friendly will watch […]

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