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Verify your Facebook business page by Cutting Edge Practice

How To Verify Your Facebook Business Page

Start the year off right!  Do an inventory of your social media sites to ensure that you have claimed and/or verified your social media profiles.  I have already talked about verifying our Google + page.  It was a Google prerequisite for your Google+ page and your Google Maps profile to go live.

I want to remind you that you should also verify your Facebook business page.  Verifying your Facebook business page is easy!  Here are directions on how to verify your Facebook business page.

  1. Log into your Facebook account and navigate to your business page.
  2. Go to Settings > Page Verification > Edit
  3. Follow the prompts.   Facebook will call you immediately, so please verify your page during business hours when someone is available at work to answer your phone.
  4. The Facebook call will give you a verification code that you will type into the space provided on the Facebook computer pop up window.
  5. Voila!  Your page will be verified.

PS>> if this does not work, you can send Facebook a variety of acceptable business documents as a means of verifying your Facebook account ownership including the following list of items.  Just follow the prompts.

  • Business utility or phone bill
  • Business license
  • Business tax file
  • Certificate of formation
  • Articles of incorporation

If you need help verifying your Facebook business page, contact Sharon Kantor Bogetz at Cutting Edge Practice at (847) 370-9131.  Sharon has been doing dental marketing and Internet marketing since 2002!

How To Optimize Your Photos For Use On-line

How to optimize photos for use online | Cutting Edge PracticeIf you are wondering how to optimize photos for the internet or mobile devices, I have the answer!

Resizing photos for use on your dental website, dental blog or on social media is a challenge for most dentists trying to manage their own website, blog or social media campaign.

I recommend two simple ways to optimize (downsize or compress) your photos without loosing image quality.  Try one of these techniques.

1st Choice – My top choice is using http://www.CompressNow.com

This website allows you to upload any size photo, compress it to your desired size and then download it for use in your dental website, dental blog or social media.

It is FREE, easy to use and extremely fast.  No coding or previous knowledge is necessary.

2nd Choice – If you are using WordPress for your blog and your website, I suggest you use WP Smush.  This is a FREE plug-in that you or your web designer can install and activate.

The plug-in can automatically compress your images for you.  This plug-in has some short comings.  It can’t compress large files and you cannot control the amount of compression.

In other words, you can’t manage the specific size of the file, the WP Smush has control over the final photo size.

Why should you learn how to optimize photos for your dental website, social media or dental blog?

There are several benefits to using optimized photos:

  • The page containing your photo will load quicker.  Large photos take longer to load on mobile devices and on desk top computers.
  • Google uses page load speed as a factor in their ranking algorithm.
  • Optimized photos take up less space on your website.
  • Optimized photos require significantly less bandwidth.
  • You will be able to avoid pixilated low quality images.

If you want help preparing photos for use on your dental website, dental blog or social media, call Sharon Kantor Bogetz, MBA, MEd at (847) 370-9131 or contact her by email. She has been assisting dentists with their dental marketing and branding since 2002.

2016 Social Media Research Shows Facebook Still #1

Social media research - Dental Facebook Marketing - Cutting Edge PracticePew Research Center posted the results of their latest social media research study entitled “Social Media Update 2016” on Nov 11, 2016.   Read the entire article to learn more about the demographics of social media use in 2016…    The Center conducted a telephone survey from March 7-April 4, 2016 and spoke to 1,520 adults from across the U.S. States.

The Pew Research Center reported that 8 out of 10 or 79% of adults used Facebook.  This is a 7% increase from their 2015 survey.  Pew also found that 76% of the adults using Facebook checked in and used Facebook daily.   Other social media outlets trailed behind with Twitter use at 24%, Pinterest use at 31%, Instagram at 32% and LinkedIn at just 29%.

How should you apply this social media research to your dental marketing plan for 2017?

  • Facebook cover page by Cutting Edge Practice
    Sample Facebook cover photo created by Sharon Kantor Bogetz

    Spend your time and effort on Facebook because it is the most used social media outlet!

  • Set up your Facebook business page.
  • Refresh your Facebook cover photo.
  • Boost your Facebook posts to reach a larger audience.
  • Set a calendar of Facebook posts for the next 12 months.
  • Copy your Facebook posts into your blog page on your dental website.
  • Go out with a bang!  Try creating a post for each week between now and December 31st.

Not sure how to use Facebook or need a new Facebook page cover photo?  Read her post from last week about how to set up a Facebook page.  Call Sharon Kantor Bogetz at 847-370-9131 or email her through this website.

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