Cutting Edge Practice helps dentists market their dental practices by participating in community events. “We want our dentists to deliver a consistent brand message to the public.” This is a photo from the Johnsburg Business Expo on March 17th. Cutting Edge created and designed the following marketing pieces to help project an integrated marketing theme for their Post-transition consulting client, Prime Dental Associates which included:
- dental logo
- dental website
- branded tablecloth
- retractable banner
- dental rack card
- business card
- referral card
- branded toothbrushes
Sharon Kantor Bogetz and Wendy Pesavento welcomed the dental resident students from the Wichita State University Advanced Education in General Dentistry (AEGD) Program to their Cutting Edge Practice Booth at the 2018 Chicago Midwinter Meeting. Sharon is a graduate of the School of Health Sciences at Wichita State University where she did her student teaching in their dental hygiene program. Many thanks to Dean Elledge, DDS, MS, the Program Director at the WSU AEGD Program for hosting the students at the Midwinter Meeting and allowing us to connect. We truly enjoyed talking about associate positions, starting up a dental practice and purchasing a dental practice at the booth and at dinner in the evening. Go Shockers!!
Coming to the Chicago Midwinter Meeting? Visit Wendy Pesavento and Sharon Kantor Bogetz in Booth 1714 & 1715. They will be on the Exhibit Floor all day Thursday, Friday and Saturday – February 22 – 24, 2018.
See you soon!
We would like to recognize the pioneer African American women who became dentists during this Black History Month.
Dr Ida Gray Nelson Rollins was the first African American female to graduate from a dental school. Back in 1890, Dr Ida Gray Nelson Rollins graduated from the University of Michigan College of Dentistry after working for three years in the dental office of the dean of the school, Dr Johnathan Taft. Dr Rollins was born in 1867 and died in 1953. The University of Michigan posted a short biography, photos of her graduating class and even her report card! It is fascinating! See photos and read the article…. In another article, Phylisha W Agbor, a contributor to Blackpast.org, posted that in 1895 Dr Rollins and her husband moved to Chicago. Dr Rollins was the first African American to practice dentistry in Chicago. Read more about Dr Rollins…
Dr Vada Watson Somerville was the first African American woman to graduate from the University of Southern California in 1918. She and her husband were attributed as creating the first NAACP chapter in Los Angeles in 1913.
I found a great article I wanted to share with you as you contemplate HIPAA procedures in your dental practice management plan for 2018. The ADA has some wonderful HIPAA resources for your reference as well.
Read the entire article: “12 steps for creating a HIPAA compliance plan”
I will be posting some reliable on-line affordable HIPAA training options in future dental blog posts! Please stop back again.
Sharon Kantor Bogetz at Cutting Edge Practice has implemented an aggressive dental marketing plan for their new dental start up which includes a responsive dental website, door signage, TV advertising, Facebook advertising, Yext powerlistings, Google + and website blog posts direct mail, new mover marketing, SEO and SEM and much more. White Plains Dental has patients on their schedule for the first day they are open!
Cutting Edge Practice has an impressive list of successful dental start up clients. See their extensive dental portfolio.
If you need help with your dental start up, contact Cutting Edge Practice by phone at (847) 370-9131 or send an email. Request a FREE consultation!
Start the year off right! Do an inventory of your social media sites to ensure that you have claimed and/or verified your social media profiles. I have already talked about verifying our Google + page. It was a Google prerequisite for your Google+ page and your Google Maps profile to go live.
I want to remind you that you should also verify your Facebook business page. Verifying your Facebook business page is easy! Here are directions on how to verify your Facebook business page.
- Log into your Facebook account and navigate to your business page.
- Go to Settings > Page Verification > Edit
- Follow the prompts. Facebook will call you immediately, so please verify your page during business hours when someone is available at work to answer your phone.
- The Facebook call will give you a verification code that you will type into the space provided on the Facebook computer pop up window.
- Voila! Your page will be verified.
PS>> if this does not work, you can send Facebook a variety of acceptable business documents as a means of verifying your Facebook account ownership including the following list of items. Just follow the prompts.
If you need help verifying your Facebook business page, contact Sharon Kantor Bogetz at Cutting Edge Practice at (847) 370-9131. Sharon has been doing dental marketing and Internet marketing since 2002!
Wishing you a prosperous new year!
Happy Holidays from Wendy and Sharon at Cutting Edge Practice!