Dental Marketing Ideas for October

dental marketing | Cutting Edge PracticeDental marketing for October should begin now.  We encourage dentists to be involved in 4 different dental marketing initiatives every month to ensure your practice grows. Developing your plan for events, blog entries and social media requires time and effort. Just as you plan to fill your schedule 2 – 4 days in advance, we suggest you plan your marketing at least 2 weeks before the end of the month. Here are some ideas you may promote for October.

  1. Dental Hygiene Month
  2. National Breast Cancer Awareness Month
  3. National Diabetes Month
  4. National Vegetarian Month

Here are some activities you might develop for October.  All of these can generate great blog and social media posts.

  1. Plan a tooth brush trade in event with a school, day care or with your city officials.
  2. Collect Halloween candy to send to members of the armed forces.
  3. Invite your patients to come to their dental appointment in their Halloween costume.
  4. Send an email and/or postcards to remind patients with dental insurance that it is time to use their benefits before they expire.
  5. Post photos of your staff decorating the office for Halloween.
  6. Take photos of patients and/or your staff in their Halloween costumes.

Preparing for dental marketing events, blog and social media posts takes forethought.  Start by reviewing my ideas with your staff. Assign responsibility to staff members to champion one of these ideas and generate excitement for your October dental marketing initiatives!

Need help with your October dental marketing strategy?  Want me to design your marketing pieces?  Contact Sharon Kantor Bogetz from Cutting Edge Practice at 847-370-9131 to get help!

Writing A Review For Cutting Edge Practice Just Got Easier

How to write a google review | Cutting Edge PracticeWriting a review for Sharon Kantor Bogetz and Wendy Pesavento from Cutting Edge Practice just got easier.

Click this link and you’ll jump directly to a Google Review pop – up window for Cutting Edge Practice.

https://goo.gl/MWggAC

If you would like to use Google Reviews for your dental marketing, call Sharon Kantor Bogetz at 847-370-9131 or send her an email.  She can help you create a custom Google Review link for your practice.  She’ll also create a unique email that you can use to invite happy patients to post a 5 star Google Review for you.  She has great ideas for collecting Google Reviews too!

 

 

 

Google Begins Identification of Unsecured Websites

Google announced in April 2017 that it will begin identifying websites that do not have an SSL certificate as Not Secure. When visitors search for your website in Google Chrome, and your website appears, Google will mark your website as Not Secure.

Websites that have a valid SSL certificate will be labeled https://websiteaddress.com
Websites that are not secure, will appear like this illustration below:

If you are collecting information from patients and you want to inform your current patients and your new patients that your website is safe, your dental website should have an SSL certificate.
Read the original announcement from Google here….

If you want to learn more about SSL certificates, read one of my earlier blog posts.

Need help?  Contact Sharon Kantor Bogetz at 847-370-9131 or send her an email at Cutting Edge Practice.  She can help you secure your dental website.

Final Push for Back To School

Back to school campaign | Cutting Edge Practice | Dental marketingFor many dental practices, the summer is one of the busiest times of the year.  Students are going back to college and children need school examinations before they enter Kindergarten, 2nd and 6th grades.  Parents are looking for a way to get their children in for a check-up before the school year begins.

If you want to attract new patients to your practice, a Back To School campaign is an ideal opportunity for you to increase your numbers and fill your schedule.  You still have time for a back to school campaign!  Use the Internet to do a dental marketing blitz in August.

I suggest that dentists engage in a minimum of 4 different marketing initiatives every month.  August is a perfect time to invite patients back into the practice and to invite new patients and new movers into your office.

6 Back To School ideas for your dental marketing campaign on-line and in print:

  1.  Create an Email marketing campaign targeting your current patient base.
  2.  Create a Google Adwords campaign specifically for your Back To School offer.
  3. Create a Facebook post with your Back To School offer and boost it to the surrounding areas.
  4. Create a blog entry promoting your Back To School offer.
  5. Create a door to door campaign with a door hanger marketing piece.
  6. Contact area pre-schools and ask if you can send home your marketing piece with their students.

PS… Don’t forget to meet with your staff to explain the new patient offer you are using in your Back To School Campaign before it launches.  You want them to have the verbal skills to support your marketing efforts.

If you want help with your dental marketing campaign, call Sharon Kantor Bogetz, MBA, MEd at (847) 370-9131 or contact her by email. She has been assisting dentists with their dental marketing and branding since 2002.

 

How To Optimize Your Photos For Use On-line

How to optimize photos for use online | Cutting Edge PracticeIf you are wondering how to optimize photos for the internet or mobile devices, I have the answer!

Resizing photos for use on your dental website, dental blog or on social media is a challenge for most dentists trying to manage their own website, blog or social media campaign.

I recommend two simple ways to optimize (downsize or compress) your photos without loosing image quality.  Try one of these techniques.

1st Choice – My top choice is using http://www.CompressNow.com

This website allows you to upload any size photo, compress it to your desired size and then download it for use in your dental website, dental blog or social media.

It is FREE, easy to use and extremely fast.  No coding or previous knowledge is necessary.

2nd Choice – If you are using WordPress for your blog and your website, I suggest you use WP Smush.  This is a FREE plug-in that you or your web designer can install and activate.

The plug-in can automatically compress your images for you.  This plug-in has some short comings.  It can’t compress large files and you cannot control the amount of compression.

In other words, you can’t manage the specific size of the file, the WP Smush has control over the final photo size.

Why should you learn how to optimize photos for your dental website, social media or dental blog?

There are several benefits to using optimized photos:

  • The page containing your photo will load quicker.  Large photos take longer to load on mobile devices and on desk top computers.
  • Google uses page load speed as a factor in their ranking algorithm.
  • Optimized photos take up less space on your website.
  • Optimized photos require significantly less bandwidth.
  • You will be able to avoid pixilated low quality images.

If you want help preparing photos for use on your dental website, dental blog or social media, call Sharon Kantor Bogetz, MBA, MEd at (847) 370-9131 or contact her by email. She has been assisting dentists with their dental marketing and branding since 2002.

Use Rich Snippets for 2017 SEO

Rich snippets 2017 SEO - Dental Marketing - Cutting Edge PracticeWith the rapid expansion of digital platforms, rich snippets are gaining increasing importance in the 2017 SEO (Search Engine Optimization) arena. Although they don’t have a direct impact on search rankings, they will help websites stand out from the crowd with increased credibility in your Google research results. Consequently, these can boost the likelihood of users clicking into your website and improving your CTR (click through rate).

Rich snippets enable you to communicate the right signals to search engines, particularly Google, about your business and website content. Rich snippets are a kind of structured data that can help improve your SEO by positively effecting your search engine results.

What are rich snippets?

Rich snippets are the extra bits of useful text or information that appear under search results for a given keyword. It is a broad term that refers to a range of structured data markup designed to help search engines to better understand the context of a website.

How do rich snippets benefit 2017 SEO?

Rich snippets benefit the website owner and the end user doing a search.   The snippets enable the dentist to add more useful information to their web search result. Since SEO is largely a game of gaining more clicks, rich snippets render additional traffic to your site by providing a more robust description of a website or web page.

Snippets display more information for the end user.  This additional information about the content of a web page helps end users better identify which search result has the most relevance to their query.  The user can then make an informed decision as to which website to click and visit.  If the snippet reflects the primary content of your page, it will lead to an improved user experience.

How to implement rich snippets

You simply need to add additional code to your existing website or configure a WordPress plugin designed for rich snippets. Don’t worry, adding this won’t affect the page’s visual appearance. Use Schema markup by schema.org. It’s the most recommended and most popular of all rich snippets.

Why is this important for your dental marketing?

Using rich snippets can improve your Google search results and enhance the user experience leading to an increased CTR (click through rate).  This means that more potential patients will click into your website and learn about your services and your office.

If you would like to improve your 2017 SEO, contact Sharon Kantor Bogetz at Cutting Edge Practice at (847) 370-9131 or send her an email. She has been working with dental websites, internet dental marketing and dental SEO since 2002. Give her a call!

What is AMP (Accelerated Mobile Pages)?

AMP | Accelerated Mobile Pages | Dental BlogAMP stands for Accelerated Mobile Pages, the newest Google answer to the explosion of mobile users. This article serves as an introduction to this new website construct.

You, like every other online user of mobile phones, dislike the frustrating experience of waiting for a website that loads slowly. In fact, you probably won’t ever revisit s website that takes too long to render its web content.

This scenario equally harms the website owner when users click away from your site, resulting in increased bounce rates and decreased chances to show the visitor your great content. An overloaded, slow website is a new problem that needs a simple and elegant solution.

Fortunately, Google, in collaboration with many different partners like Twitter and LinkedIn, has brought an innovative tool to implement and ensure beautifully streamlined, rapid fast content web pages free from all the extra clutter. It is Accelerated Mobile Pages (AMP) that focuses on creating a smooth, more engaging mobile experience for the end user. It dramatically improves the functionality of mobile sites on the web with instant browsing.

The AMP project is an open-source initiative allowing users, publishers, developers and platforms that stand behind it, to participate, collaborate and benefit from it. It enables you to create websites that are consistently beautiful, high-performing and fast across different devices and distribution platforms. Also, it empowers website owners to present their content with an improved user engagement and a fast, compelling experience on any device they what to use.

AMP pages are created with three core components, viz. AMP HTML for reliable performance, AMP JS for the swift provision of AMP HTML pages, and Google AMP Cache to serve cached AMP HTML pages.

If you would like to use AMP, contact Sharon Kantor Bogetz at Cutting Edge Practice at (847) 370-9131 or send her an email. She has been working with dental websites, internet dental marketing and dental SEO since 2002.  Give her a call!

Wendy Pesavento was featured in Crain’s Chicago Business

Wendy Pesavento | Crain's Chicago Business | Cutting Edge PracticeWendy Pesavento, Managing Partner at Cutting Edge Practice was featured in Crain’s Chicago Business. Wendy was quoted by Alina Dizik in an article entitled “Botox, massages, open bar, homey decor.  Yep, it’s your dentist’s office.”   Give it a read…..

 

 

 

Why HTTPS matters for your dental website….

HTTPS for dental websites - Cutting Edge PracticeHaving the HTTPS designation on your dental website is now becoming more important to Google, the #1 search engine. Google posted this position statement on their Google Search Console Help page:

“HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site. Users expect a secure and private online experience when using a website. We encourage you to adopt HTTPS in order to protect your users’ connection to your website, regardless of the content on the site.”

Why does this matter for your dental website?

In 2017, Google is returning page-1 positioning for websites that are HTTPS.  Dr. Peter J. Meyers at MOZ reported that “Projecting the fairly stable trend line forward, the data suggests that HTTPS could hit about 65% of page-1 results by the end of 2017.  I’ve speculated previously that, as the adoption rate increased, Google would have more freedom to bump up the algorithmic (i.e. ranking) boost for HTTPS pages.” Read his entire article……

What should a dentist do to secure his/her dental website?

An easy way to do this is to contact your website hosting company and ask them to make your website secure by adopting an HTTPS or SSL certificate for your website.  At GoDaddy for example, SSL certificates cost between $59/year to $299.99/year.  Contact Godaddy or your hosting provider to learn how you can add security to your website.

Need help?  Contact Sharon Kantor Bogetz at Cutting Edge Practice.  She can help you through the process.

 

2 Reasons to Comply with HTTPS Everywhere

 Google prompts website owners to adopt HTTPS Everywhere

Safeguarding information is important to Google and it should be important to each of us. In 2014, Google adopted HTTPS Everywhere to move website owners to secure their websites and their data.  As healthcare providers, HIPAA has strict rules on how we manage patient information and patient communications.

Many dentists use their websites to collect patient information.   Dentists want their websites to be as interactive as possible.  Dental websites collect patient data from new patients as well as from current patients.  Data collected on these forms are transmitted to the dental office in the form of an email.  Here are common forms used on dental websites:

  • Contact Us form
  • Make An Appointment form
  • Health History form
  • Dental History form
  • Financial Information form

Addressing the encryption of patient data is of paramount importance to maintain HIPAA compliance.  Adding secure socket layer (SSL) protection in the form of a SSL certificate through your website host and email host is a good place to start.  Make sure that your patient-information portals are moved to an SSL page. Restricting access to the website and data coming to your office through your website should be restricted to trusted personnel.

Emails containing patient information must be encrypted at both ends to be HIPAA complaint.  Hosting companies like Godaddy and NetworkSolutions a web.com company, have staff devoted to helping website owners with SSL certificates and encrypted email.  Contact your hosting company for a phone consultation regarding website and email security and compliance.

HTTPS Affects Your Search Engine Placement

Google has announced that it will begin penalizing websites that have not been secured. The HTTPS designation is given to websites that have been secured.  Websites with URLs that appear as HTTP:// instead of HTTPS:// will be flagged by Google as unsecured.  Google will be giving preference to secured websites in search engine placement.

So you now have 2 reasons to adopt HTTPS Everywhere:

  1. HIPAA compliance
  2. Improved Google search placement

For those of you who are interested, here is a 45 minute video made by Google explaining their “HTTP Everywhere” initiative in detail.