Begin Your Dental Marketing For November With An End Of The Year Letter

how to write an "end of the year" letter for dental patients | Dental Marketing | Cutting Edge PracticeYour dental marketing plan for November should include an End Of The Year letter for your patients.  You should compose and send this letter during the month of November.  There are a variety of ways to send this letter:

  1. Leverage your dental practice management software.  Contact the company you are using for your dental patient communications.  Ask them how you can send an e-blast to all of your patients with valid emails.
  2. Send the letter by U.S. Postal service to those patients without email addresses.  In reality, very few practices have 100% of their patients’ emails.
  3. Use an email marketing service to send an email to your patients.

If you are wondering how to write an “end of the year” letter, here is a list of some topics you might cover in your letter:

  • Thank your patients for their loyalty
  • Send holiday greetings
  • Introduce staff changes
  • Describe new dental equipment added
  • Highlight new dental services added
  • Remind your patients that their insurance benefits will expire
  • Make an end of the year whitening offer
  • Invite patients to start Invisalign to straighten their teeth before New Years

If you need help developing your end of the year letter for your dental patients, contact Sharon Kantor Bogetz at Cutting Edge Practice at 847-370-9131.  She has been helping dentists with their dental marketing since 2002.

OSHA Skills Updated

OSHA training for the dental office | Cutting Edge PracticeDuring the 2017 ADA convention in Atlanta, Sharon Kantor Bogetz attended a 3 hour OSHA update.  Lots of new information, but some things stayed the same.

In review, the dental office should use Standard Precautions:

  • Hand Hygiene
  • PPE
  • Respiratory hygiene / cough etiquette – NEW
  • Sharps safety
  • Safe injections – NEW
  • Instrument, device sterilization
  • Environmental aespsis cleaning, disinfection, barriers

Written protocal shall be developed, maintained and periodically updated for proper instrument processing, operatory cleanliness and management of injuries.

If you don’t think OSHA is a concern for you, please read this announcement from OSHA:  “OSHA investigation finds two Lakemoor Dental locations failed to protect employees from risks of bloodborne pathogens.”  These 2 dental practices in Illinois were fined $53,000 for OSHA violations.  Read the entire OSHA Report…

Cutting Edge Practice urges you to schedule yearly OSHA training and to review your OSHA Manual and Safety Data Sheets yearly.   If you need OSHA training for your dental office, contact Sharon Kantor Bogetz for your training session.  There is still time to schedule training before December 31st.    Contact us at 847-370-9131 or email your request to Cutting Edge Practice to schedule your OSHA training session.

 

 

2017 ADA Meeting Was Fabulous!

ADA meeting 2017I am at the 2017 ADA Meeting in Atlanta. This has been a fabulous meeting! Coming back with new product information and lots of great ideas. I attended classes on OSHA, HIPAA compliant email, new technology to use in treatment planing with patients, customer service, dental marketing and SEO.

Here is a great new product you can attach to your iPhone or Samsung phone to take clear and sharp intra-oral photos.  The device is called: Smile Lite MDP Full Set – #6600-KIT.  Read more…

There is also a cutting edge new smile design software app to help you mock-up and prepare before and after photos so the patient can visualize their smile.  Visit DSD website to learn more….

Can’t wait to tell you all about it.

 

ADA Meeting In Atlanta

NUDS Reunion - ADA MeetingGoing to the ADA Meeting in Atlanta this week? I’ll be there from Thursday to Sunday.

Join me at the Northwestern University Dental School Alumni and Reunion Reception

2017 NUDS ADA Alumni Reception and Reunion in Atlanta, GA!

Saturday, October 21, 2017

5:00 – 7:00 p.m.

Hyatt Regency Atlanta, Hanover A

265 Peachtree Street NE

Atlanta, GA 30303

Register Here: http://admin.alumni.northwestern.edu/NUDS2017

$15 person pre-registration OR $20 a person at the door.
Hors d’ oeuvre Reception and Cash Bar.

Online registration closes Thursday, October 19. Tickets can also be purchased at the door. Questions, please contact Sharon Kantor Bogetz at 847-370-9131.  Looking forward to seeing you there!

October is National Cybersecurity Awareness Month

dental website | HIPAA compliance | Cutting Edge PracticeObserve National Cybersecurity Awareness Month with an eye toward improving your computer, dental website and data security which are parts of HIPAA compliance.  There are many aspects of HIPAA compliance to consider for your patient data, patient communications and dental marketing.  I have already written several dental blog entries and social media posts about the need to make your dental website secure with an SSL certificate.

Here are some helpful links to HIPAA reference materials created by The Department of Health and Human Services Office for Civil Rights (OCR):

Here is just a partial list of HIPAA compliance tasks that you can implement now:

  1. Provide staff training in HIPAA.  Here is a cost effective on-line program created by the American Dental Association.
  2. Implement Business Associate Agreements.
  3. Conduct an assessment of the potential risks and vulnerabilities to the confidentiality, integrity, and availability of patient data.
  4. Implement security measures sufficient to reduce risks and vulnerabilities to a reasonable and appropriate level to comply with § 164.306(a).
  5. Add a HIPAA Sanction policy to your employment manual.  Ensure that all staff members receive the new policy with documentation.
  6. Implement procedures to regularly review records of information system activity, such as audit logs, access reports, and security incident tracking reports.
  7. A covered entity that maintains a a dental website that provides information about the covered entity’s customer services or benefits must prominently post its notice on the website.

I encourage you to subscribe to the HIPAA Journal.  It is a FREE on-line journal providing valuable information and news about HIPAA for the healthcare professionals.  They just published an article entitled: “Why Dental Offices Should be Worried About HIPAA Compliance.”

HIPAA compliance is a process.  Keep working toward getting a secure website.  If you need help, please call Cutting Edge Practice at 847-370-9131 or reach out to your IT professional.

Dental Marketing Ideas for October

dental marketing | Cutting Edge PracticeDental marketing for October should begin now.  We encourage dentists to be involved in 4 different dental marketing initiatives every month to ensure your practice grows. Developing your plan for events, blog entries and social media requires time and effort. Just as you plan to fill your schedule 2 – 4 days in advance, we suggest you plan your marketing at least 2 weeks before the end of the month. Here are some ideas you may promote for October.

  1. Dental Hygiene Month
  2. National Breast Cancer Awareness Month
  3. National Diabetes Month
  4. National Vegetarian Month

Here are some activities you might develop for October.  All of these can generate great blog and social media posts.

  1. Plan a tooth brush trade in event with a school, day care or with your city officials.
  2. Collect Halloween candy to send to members of the armed forces.
  3. Invite your patients to come to their dental appointment in their Halloween costume.
  4. Send an email and/or postcards to remind patients with dental insurance that it is time to use their benefits before they expire.
  5. Post photos of your staff decorating the office for Halloween.
  6. Take photos of patients and/or your staff in their Halloween costumes.

Preparing for dental marketing events, blog and social media posts takes forethought.  Start by reviewing my ideas with your staff. Assign responsibility to staff members to champion one of these ideas and generate excitement for your October dental marketing initiatives!

Need help with your October dental marketing strategy?  Want me to design your marketing pieces?  Contact Sharon Kantor Bogetz from Cutting Edge Practice at 847-370-9131 to get help!

Writing A Review For Cutting Edge Practice Just Got Easier

How to write a google review | Cutting Edge PracticeWriting a review for Sharon Kantor Bogetz and Wendy Pesavento from Cutting Edge Practice just got easier.

Click this link and you’ll jump directly to a Google Review pop – up window for Cutting Edge Practice.

https://goo.gl/MWggAC

If you would like to use Google Reviews for your dental marketing, call Sharon Kantor Bogetz at 847-370-9131 or send her an email.  She can help you create a custom Google Review link for your practice.  She’ll also create a unique email that you can use to invite happy patients to post a 5 star Google Review for you.  She has great ideas for collecting Google Reviews too!

 

 

 

Google Begins Identification of Unsecured Websites

Google announced in April 2017 that it will begin identifying websites that do not have an SSL certificate as Not Secure. When visitors search for your website in Google Chrome, and your website appears, Google will mark your website as Not Secure.

Websites that have a valid SSL certificate will be labeled https://websiteaddress.com
Websites that are not secure, will appear like this illustration below:

If you are collecting information from patients and you want to inform your current patients and your new patients that your website is safe, your dental website should have an SSL certificate.
Read the original announcement from Google here….

If you want to learn more about SSL certificates, read one of my earlier blog posts.

Need help?  Contact Sharon Kantor Bogetz at 847-370-9131 or send her an email at Cutting Edge Practice.  She can help you secure your dental website.

Final Push for Back To School

Back to school campaign | Cutting Edge Practice | Dental marketingFor many dental practices, the summer is one of the busiest times of the year.  Students are going back to college and children need school examinations before they enter Kindergarten, 2nd and 6th grades.  Parents are looking for a way to get their children in for a check-up before the school year begins.

If you want to attract new patients to your practice, a Back To School campaign is an ideal opportunity for you to increase your numbers and fill your schedule.  You still have time for a back to school campaign!  Use the Internet to do a dental marketing blitz in August.

I suggest that dentists engage in a minimum of 4 different marketing initiatives every month.  August is a perfect time to invite patients back into the practice and to invite new patients and new movers into your office.

6 Back To School ideas for your dental marketing campaign on-line and in print:

  1.  Create an Email marketing campaign targeting your current patient base.
  2.  Create a Google Adwords campaign specifically for your Back To School offer.
  3. Create a Facebook post with your Back To School offer and boost it to the surrounding areas.
  4. Create a blog entry promoting your Back To School offer.
  5. Create a door to door campaign with a door hanger marketing piece.
  6. Contact area pre-schools and ask if you can send home your marketing piece with their students.

PS… Don’t forget to meet with your staff to explain the new patient offer you are using in your Back To School Campaign before it launches.  You want them to have the verbal skills to support your marketing efforts.

If you want help with your dental marketing campaign, call Sharon Kantor Bogetz, MBA, MEd at (847) 370-9131 or contact her by email. She has been assisting dentists with their dental marketing and branding since 2002.