Why should a dentist use Facebook marketing?
Facebook is the most visited social media outlet on the Internet. Facebook reported that it had 1.18 billion daily active users on average for September 2016. Your patients, friends of your patients and family members are likely to visit Facebook. Granted, some of these people are active Facebook users and others visit occasionally.
- You should have a presence on Facebook so patients can learn about you and your practice.
- You should be the trusted provider of dental healthcare information in the social media outlet they use.
- You should use this outlet to promote your services.
- Your Facebook page will project a “cutting edge” practice image.
What are the steps to follow in creating your dental Facebook marketing plan?
- Success begins with a modern, mobile ready website.
- Create a Facebook page with an esthetically pleasing cover photo and profile picture.
- Add a Facebook icon to your website.
- Link your website to your Facebook page.
- Start posting!
- Develop a monthly schedule for your post topics.
- Invite staff member to post on your behalf or invite them to submits posts to you.
How often should you post to Facebook?
Experts outside of dentistry suggest that you post at least once a day, but this is not realistic for a dental practice. You don’t want to bombard your Facebook followers with posts nor give them the illusion that you have nothing better to do than to post to Facebook all day long!
I suggest that posting once or twice a week is sufficient.
Do you have to write a full article for every Facebook post?
NO! You can write anything from a few sentences to 300+ words. You may want to post a simple Happy Thanksgiving Holiday wish in a status update OR write a longer post about the connection between diabetes and periodontal disease. Remember visitors don’t search for peer review scientific articles on Facebook. Facebook users are more likely to read shorter more succinct pieces presented in a few paragraphs.
How do you maximize the value of my Facebook posts?
I suggest making a copy of your Facebook post and add it to the blog page of your website for maximum value. Adding content in the form of a blog entry to your website will provide Google fresh content to visit.
Do you need help getting your dental Facebook page started or developing a mobile ready website?
Call Sharon Kantor Bogetz at (847) 370-9131 or send her an email.