Wendy Pesavento and Sharon Kantor Bogetz from Cutting Edge Practice and Chicago Practice Sales will have a table at the UIC Clinic Day on Thursday Mar 2, 2017. We look forward to seeing you on Thursday!
Visit Wendy Pesavento and Sharon Kantor Bogetz at the Chicago Midwinter Meeting
February 23 – Feb 25th at McCormick Place in Chicago
Cutting Edge Practice and Chicago Practice Sales will be in
Booth number 1714 & 1715
We look forward to seeing each and every one of you at the convention.
Cutting Edge Practice is excited to present the newest dental logo design created for general dentists starting a dental office in Plainfield IL. Creating a logo is the first step in the integrated marketing program that Cutting Edge Practice will create for their dental start up clients.
Unlike other dental consulting companies, Cutting Edge Practice does the design work for you. The Cutting Edge Practice dental marketing program includes, but is not limited to:
If you would like to freshen your logo or create a new dental logo design for your 2017 dental marketing program, contact Sharon at Cutting Edge Practice. She has an MBA in Marketing and has been creating dental logos, websites and custom print pieces for dentists since 2002. No one has more experience or a larger dental logo portfolio than Sharon Kantor Bogetz. She has created more than 75 unique custom dental logos for her clients!
Pew Research Center posted the results of their latest social media research study entitled “Social Media Update 2016” on Nov 11, 2016. Read the entire article to learn more about the demographics of social media use in 2016… The Center conducted a telephone survey from March 7-April 4, 2016 and spoke to 1,520 adults from across the U.S. States.
The Pew Research Center reported that 8 out of 10 or 79% of adults used Facebook. This is a 7% increase from their 2015 survey. Pew also found that 76% of the adults using Facebook checked in and used Facebook daily. Other social media outlets trailed behind with Twitter use at 24%, Pinterest use at 31%, Instagram at 32% and LinkedIn at just 29%.
Spend your time and effort on Facebook because it is the most used social media outlet!
Not sure how to use Facebook or need a new Facebook page cover photo? Read her post from last week about how to set up a Facebook page. Call Sharon Kantor Bogetz at 847-370-9131 or email her through this website.
Facebook is the most visited social media outlet on the Internet. Facebook reported that it had 1.18 billion daily active users on average for September 2016. Your patients, friends of your patients and family members are likely to visit Facebook. Granted, some of these people are active Facebook users and others visit occasionally.
How often should you post to Facebook?
Experts outside of dentistry suggest that you post at least once a day, but this is not realistic for a dental practice. You don’t want to bombard your Facebook followers with posts nor give them the illusion that you have nothing better to do than to post to Facebook all day long!
I suggest that posting once or twice a week is sufficient.
Do you have to write a full article for every Facebook post?
NO! You can write anything from a few sentences to 300+ words. You may want to post a simple Happy Thanksgiving Holiday wish in a status update OR write a longer post about the connection between diabetes and periodontal disease. Remember visitors don’t search for peer review scientific articles on Facebook. Facebook users are more likely to read shorter more succinct pieces presented in a few paragraphs.
How do you maximize the value of my Facebook posts?
I suggest making a copy of your Facebook post and add it to the blog page of your website for maximum value. Adding content in the form of a blog entry to your website will provide Google fresh content to visit.
Do you need help getting your dental Facebook page started or developing a mobile ready website?
Call Sharon Kantor Bogetz at (847) 370-9131 or send her an email.
Cutting Edge Practice is sponsoring the Northwest Suburban Dental Society Branch Meeting tonight, Tuesday, November 15, 2016 at the Meridian Banquet & Conference Center in Rolling Meadows, IL.
The CE topic for this evening is “Dental/Legal Issues Involving Restorative Care, Implant Care and Dental Record Keeping”. The speaker is John M. Green, DDS, JD. It should be an exciting evening full of very helpful information.
The North Suburban Branch Meeting will be held at:
Cocktails: 6 p.m.
Dinner: 7 p.m.
Program: 8 p.m.
Wendy and I would love to see you there!
Wendy and I have been at the Colorado Convention Center for the American Dental Association Meeting for the past few days. We’re coming back with great information on pertinent dental topics important to your practice including:
We’re excited to bring this cutting edge knowledge back to your practices. Call Sharon at (847) 370-9131 or Wendy at (773) 502-6000 or send us an email through our website to set up a conference call or dental office visit.
Sharon Kantor Bogetz and Wendy Pesavento, managing partners at Cutting Edge Practice were recently interviewed by Joseph DeRosier, a CDS Review staff writer. Mr DeRosier featured them in an article entitled “Practice Transitions” published in the Sept/Oct 2016 edition of the CDS Review. This is Part 1 or a two part article series. Take a look at pages 10-11! Here is a link to the entire article….
Cutting Edge Practice works hand in hand with practice buyers. They help buyers complete their dental due diligence to ensure they have all of the information and comprehensive analysis they need to make an informed decision on whether to purchase a practice. The dental consultants at Cutting Edge Practice will also help effect a smooth transition and implement a plan to move the practice forward safeguarding the buyer’s investment in their new dental practice purchase.
Contact Wendy Pesavento or Sharon Kantor Bogetz for assistance in your next dental practice purchase.
Gathering Google Reviews from dental patients is an excellent way to improve your position on Google searches and improve your conversion rates.
Leaving a Google Review just got easier. We can generate a link or QR code to allow you to send your dental patients from your website right to the screen where they can leave a Google Review. Only one catch, the patient must have a Google profile or Gmail account in order to use this direct link option.
There are 2 easy ways to link to a Google Review Page for your practice. Here are samples we created to help you see how it works:
If you like the dental blogs we have created or the services we have provided, please use one of these links to post a 5 Start Review!