2 Reasons to Comply with HTTPS Everywhere

 Google prompts website owners to adopt HTTPS Everywhere

Safeguarding information is important to Google and it should be important to each of us. In 2014, Google adopted HTTPS Everywhere to move website owners to secure their websites and their data.  As healthcare providers, HIPAA has strict rules on how we manage patient information and patient communications.

Many dentists use their websites to collect patient information.   Dentists want their websites to be as interactive as possible.  Dental websites collect patient data from new patients as well as from current patients.  Data collected on these forms are transmitted to the dental office in the form of an email.  Here are common forms used on dental websites:

  • Contact Us form
  • Make An Appointment form
  • Health History form
  • Dental History form
  • Financial Information form

Addressing the encryption of patient data is of paramount importance to maintain HIPAA compliance.  Adding secure socket layer (SSL) protection in the form of a SSL certificate through your website host and email host is a good place to start.  Make sure that your patient-information portals are moved to an SSL page. Restricting access to the website and data coming to your office through your website should be restricted to trusted personnel.

Emails containing patient information must be encrypted at both ends to be HIPAA complaint.  Hosting companies like Godaddy and NetworkSolutions a web.com company, have staff devoted to helping website owners with SSL certificates and encrypted email.  Contact your hosting company for a phone consultation regarding website and email security and compliance.

HTTPS Affects Your Search Engine Placement

Google has announced that it will begin penalizing websites that have not been secured. The HTTPS designation is given to websites that have been secured.  Websites with URLs that appear as HTTP:// instead of HTTPS:// will be flagged by Google as unsecured.  Google will be giving preference to secured websites in search engine placement.

So you now have 2 reasons to adopt HTTPS Everywhere:

  1. HIPAA compliance
  2. Improved Google search placement

For those of you who are interested, here is a 45 minute video made by Google explaining their “HTTP Everywhere” initiative in detail.

2016 Social Media Research Shows Facebook Still #1

Social media research - Dental Facebook Marketing - Cutting Edge PracticePew Research Center posted the results of their latest social media research study entitled “Social Media Update 2016” on Nov 11, 2016.   Read the entire article to learn more about the demographics of social media use in 2016…    The Center conducted a telephone survey from March 7-April 4, 2016 and spoke to 1,520 adults from across the U.S. States.

The Pew Research Center reported that 8 out of 10 or 79% of adults used Facebook.  This is a 7% increase from their 2015 survey.  Pew also found that 76% of the adults using Facebook checked in and used Facebook daily.   Other social media outlets trailed behind with Twitter use at 24%, Pinterest use at 31%, Instagram at 32% and LinkedIn at just 29%.

How should you apply this social media research to your dental marketing plan for 2017?

  • Facebook cover page by Cutting Edge Practice
    Sample Facebook cover photo created by Sharon Kantor Bogetz

    Spend your time and effort on Facebook because it is the most used social media outlet!

  • Set up your Facebook business page.
  • Refresh your Facebook cover photo.
  • Boost your Facebook posts to reach a larger audience.
  • Set a calendar of Facebook posts for the next 12 months.
  • Copy your Facebook posts into your blog page on your dental website.
  • Go out with a bang!  Try creating a post for each week between now and December 31st.

Not sure how to use Facebook or need a new Facebook page cover photo?  Read her post from last week about how to set up a Facebook page.  Call Sharon Kantor Bogetz at 847-370-9131 or email her through this website.

Sponsoring the Northwest Suburban Dental Society Branch Meeting Tonight

Chicago Dental Society - Cutting Edge PracticeCutting Edge Practice is sponsoring the Northwest Suburban Dental Society Branch Meeting tonight, Tuesday, November 15, 2016 at the Meridian Banquet & Conference Center in Rolling Meadows, IL.

The CE topic for this evening is “Dental/Legal Issues Involving Restorative Care, Implant Care and Dental Record Keeping”.  The speaker is John M. Green, DDS, JD.  It should be an exciting evening full of very helpful information.

The North Suburban Branch Meeting will be held at:

Meridian Banquet & Conference Center
1707 Algonquin Rd.
Rolling Meadows
Get Door to Door Directions

Cocktails: 6 p.m.
Dinner: 7 p.m.
Program: 8 p.m.

Wendy and I would love to see you there!


Reporting from the ADA meeting in Denver, CO

img_2182Wendy and I have been at the Colorado Convention Center for the American Dental Association Meeting for the past few days.  We’re coming back with great information on pertinent dental topics important to your practice including:

  • OSHA updates
  • Treatment planning skills
  • Insurance reimbursement
  • Lease negotiations
  • SolutionReach and Lighthouse360 products
  • Identity theft restoration

We’re excited to bring this cutting edge knowledge back to your practices.  Call Sharon at (847) 370-9131 or Wendy at (773) 502-6000 or send us an email through our website to set up a conference call or dental office visit.

Cutting Edge Practice Featured in the CDS Review

Sharon Kantor Bogetz and Wendy Pesavento, managing partners at Cutting Edge Practice were recently interviewed by Joseph DeRosier, a CDS Review staff writer.   Mr DeRosier featured them in an article entitled “Practice Transitions” published in the Sept/Oct 2016 edition of the CDS Review.  This is Part 1 or a two part article series. Take a look at pages 10-11!  Here is a link to the entire article….

Cutting Edge Practice works hand in hand with practice buyers.  They help buyers complete their dental due diligence to ensure they have all of the information and comprehensive analysis they need to make an informed decision on whether to  purchase a practice. The dental consultants at Cutting Edge Practice will also help effect a smooth transition and implement a plan to move the practice forward safeguarding the buyer’s investment in their new dental practice purchase.

Contact Wendy Pesavento or Sharon Kantor Bogetz for assistance in your next dental practice purchase.




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