2016 Social Media Research Shows Facebook Still #1

Social media research - Dental Facebook Marketing - Cutting Edge PracticePew Research Center posted the results of their latest social media research study entitled “Social Media Update 2016” on Nov 11, 2016.   Read the entire article to learn more about the demographics of social media use in 2016…    The Center conducted a telephone survey from March 7-April 4, 2016 and spoke to 1,520 adults from across the U.S. States.

The Pew Research Center reported that 8 out of 10 or 79% of adults used Facebook.  This is a 7% increase from their 2015 survey.  Pew also found that 76% of the adults using Facebook checked in and used Facebook daily.   Other social media outlets trailed behind with Twitter use at 24%, Pinterest use at 31%, Instagram at 32% and LinkedIn at just 29%.

How should you apply this social media research to your dental marketing plan for 2017?

  • Facebook cover page by Cutting Edge Practice
    Sample Facebook cover photo created by Sharon Kantor Bogetz

    Spend your time and effort on Facebook because it is the most used social media outlet!

  • Set up your Facebook business page.
  • Refresh your Facebook cover photo.
  • Boost your Facebook posts to reach a larger audience.
  • Set a calendar of Facebook posts for the next 12 months.
  • Copy your Facebook posts into your blog page on your dental website.
  • Go out with a bang!  Try creating a post for each week between now and December 31st.

Not sure how to use Facebook or need a new Facebook page cover photo?  Read her post from last week about how to set up a Facebook page.  Call Sharon Kantor Bogetz at 847-370-9131 or email her through this website.

Sponsoring the Northwest Suburban Dental Society Branch Meeting Tonight

Chicago Dental Society - Cutting Edge PracticeCutting Edge Practice is sponsoring the Northwest Suburban Dental Society Branch Meeting tonight, Tuesday, November 15, 2016 at the Meridian Banquet & Conference Center in Rolling Meadows, IL.

The CE topic for this evening is “Dental/Legal Issues Involving Restorative Care, Implant Care and Dental Record Keeping”.  The speaker is John M. Green, DDS, JD.  It should be an exciting evening full of very helpful information.

The North Suburban Branch Meeting will be held at:

Meridian Banquet & Conference Center
1707 Algonquin Rd.
Rolling Meadows
Get Door to Door Directions

Cocktails: 6 p.m.
Dinner: 7 p.m.
Program: 8 p.m.

Wendy and I would love to see you there!

 

Reporting from the ADA meeting in Denver, CO

img_2182Wendy and I have been at the Colorado Convention Center for the American Dental Association Meeting for the past few days.  We’re coming back with great information on pertinent dental topics important to your practice including:

  • OSHA updates
  • Treatment planning skills
  • Insurance reimbursement
  • Lease negotiations
  • SolutionReach and Lighthouse360 products
  • Identity theft restoration

We’re excited to bring this cutting edge knowledge back to your practices.  Call Sharon at (847) 370-9131 or Wendy at (773) 502-6000 or send us an email through our website to set up a conference call or dental office visit.

Cutting Edge Practice Featured in the CDS Review

Sharon Kantor Bogetz and Wendy Pesavento, managing partners at Cutting Edge Practice were recently interviewed by Joseph DeRosier, a CDS Review staff writer.   Mr DeRosier featured them in an article entitled “Practice Transitions” published in the Sept/Oct 2016 edition of the CDS Review.  This is Part 1 or a two part article series. Take a look at pages 10-11!  Here is a link to the entire article….

Cutting Edge Practice works hand in hand with practice buyers.  They help buyers complete their dental due diligence to ensure they have all of the information and comprehensive analysis they need to make an informed decision on whether to  purchase a practice. The dental consultants at Cutting Edge Practice will also help effect a smooth transition and implement a plan to move the practice forward safeguarding the buyer’s investment in their new dental practice purchase.

Contact Wendy Pesavento or Sharon Kantor Bogetz for assistance in your next dental practice purchase.

 

 

 

Inviting Your Patients To Write A Google Review Just Got Easier

Gathering Google Reviews from dental patients is an excellent way to improve your position on Google searches and  improve your conversion rates.

Leaving a Google Review just got easier.  We can generate a link or QR code to allow you to send your dental patients from your website right to the screen where they can leave a Google Review.   Only one catch, the patient must have a Google profile or Gmail account in order to use this direct link option.

There are 2 easy ways to link to a Google Review Page for your practice.   Here are samples we created to help you see how it works:

  1. Here is a link to our Cutting Edge Practice Google Review page:     https://goo.gl/6UWP8T
  2. Google Review for Cutting Edge PracticeHere is the QR Code that will also send you directly to the window which allows you to leave a Review for our company, Cutting Edge Practice.

 

If you like the dental blogs we have created or the services we have provided, please use one of these links to post a 5 Start Review!

New Dental Logo – South & West Loop Dental

New Dental Logo - Cutting Edge PracticeCutting Edge Practice is pleased to present its newest dental logo creation for a dental start up in the West Loop area of Chicago IL.

Cutting Edge Practice has a team of talented logo designers who create unique eye catching logo images for their clients.

This logo image will be printed in silver foil to give it an elegant and professional image.  Cutting Edge is also creating a dental business card, business envelope and letterhead to provide an integrated dental marketing theme for the client.

All of the dental logos designed by Cutting Edge Practice are available to the dentist to trademark.  The logo image is provided in vector formats (.eps, .ai and .pdf)  and high resolution jpeg and psd formats for the convenience of the dentist.

If you are looking for a fresh new look for your dental practice, contact Sharon Kantor Bogetz to start your new dental logo image.

Dental Marketing Ideas for the end of 2016

dental marketing ideas 2016

As we wave goodbye to the families that came in for their back to school exams and the dog days of summer, it’s time to plan your end of the year events.  Cutting Edge Practice recommends that you engage in 4 different dental marketing initiatives every month!  Here are some dental marketing ideas that you should start to implement during September 2016.

1.  Create social media and blog posts specifically for September.   September is:

  • Hispanic Heritage Month
  • Childhood Cancer Awareness Month
  • Leukemia and Lymphoma Awareness Month
  • Take a Loved One to the Doctor Day (typically the last week in September)
  • Thyroid Cancer Awareness Month

2.  Draft your end of the year insurance letter.  Each year, you should prepare a letter or email letter reminding your patients that their insurance benefits are about to expire.  Order enough letter head and business envelopes to send the letter to each guarantor in your data base.

3.  Begin looking at Thanksgiving and holiday cards. Ordering early will ensure you get the best prices and you will have the cards well before the holiday season starts.

4.  Consider Joining the Wrigley Oral Healthcare Program.  Get free educational and promotional materials and sugar free gum to distribute to your patients.  This is a great way to get ready for Dental Hygiene Month in October.

5.  Start planning your October social media entries.  Here are a variety of opportunities for events, social media posts and blog posts:

  • Dental Hygiene Month
  • National Breast Cancer Awareness Month
  • National Diabetes Month
  • National Vegetarian Month

6. Start planning your October events.  Here are a couple events you might consider:

  • Plan a tooth brush trade in event.
  • Collect Halloween candy to send to members of the armed forces.

Preparing for dental marketing events, blog and social media posts takes time and planning.  Start by brainstorming ideas with your staff.  Getting your staff involved will create excitement for your 4th quarter dental marketing strategy!

Need help with your 4th quarter dental marketing strategy?  Contact Sharon Kantor Bogetz to get help!

Cutting Edge Practice Is Sponsoring The New Dentist Event

New Dentist Event Chicago
Read more about the Event……

Cutting Edge Practice, Wendy Pesavento and I are Sponsors of the CDS New Dentist Event this coming Thursday August 25th at the Loews Hotel in Chicago from 6:00 – 9:00 PM.

Who Can Attend The New Dentist Event in Chicago?

The dentist has to have graduated in the last 8 years.  The new dentist does not have to be a CDS member.
Cost?
The event is free to new dentists.
Reservations
Just email Lisa Girardi at the CDS your name, and your graduation year as well as your contact information and she’ll add you to the list!  lgirardi@cds.org (email)
We would love to have you join us at this event.

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