Cutting Edge Practice is excited to present the newest dental logo design created for general dentists starting a dental office in Plainfield IL. Creating a logo is the first step in the integrated marketing program that Cutting Edge Practice will create for their dental start up clients.
Unlike other dental consulting companies, Cutting Edge Practice does the design work for you. The Cutting Edge Practice dental marketing program includes, but is not limited to:
If you would like to freshen your logo or create a new dental logo design for your 2017 dental marketing program, contact Sharon at Cutting Edge Practice. She has an MBA in Marketing and has been creating dental logos, websites and custom print pieces for dentists since 2002. No one has more experience or a larger dental logo portfolio than Sharon Kantor Bogetz. She has created more than 75 unique custom dental logos for her clients!
The Pew Research Center reported that 8 out of 10 or 79% of adults used Facebook. This is a 7% increase from their 2015 survey. Pew also found that 76% of the adults using Facebook checked in and used Facebook daily. Other social media outlets trailed behind with Twitter use at 24%, Pinterest use at 31%, Instagram at 32% and LinkedIn at just 29%.
How should you apply this social media research to your dental marketing plan for 2017?
Spend your time and effort on Facebook because it is the most used social media outlet!
Set up your Facebook business page.
Refresh your Facebook cover photo.
Boost your Facebook posts to reach a larger audience.
Set a calendar of Facebook posts for the next 12 months.
Copy your Facebook posts into your blog page on your dental website.
Go out with a bang! Try creating a post for each week between now and December 31st.
You should have a presence on Facebook so patients can learn about you and your practice.
You should be the trusted provider of dental healthcare information in the social media outlet they use.
You should use this outlet to promote your services.
Your Facebook page will project a “cutting edge” practice image.
What are the steps to follow in creating your dental Facebook marketing plan?
Success begins with a modern, mobile ready website.
Create a Facebook page with an esthetically pleasing cover photo and profile picture.
Add a Facebook icon to your website.
Link your website to your Facebook page.
Develop a monthly schedule for your post topics.
Invite staff member to post on your behalf or invite them to submits posts to you.
How often should you post to Facebook?
Experts outside of dentistry suggest that you post at least once a day, but this is not realistic for a dental practice. You don’t want to bombard your Facebook followers with posts nor give them the illusion that you have nothing better to do than to post to Facebook all day long!
I suggest that posting once or twice a week is sufficient.
Do you have to write a full article for every Facebook post?
NO! You can write anything from a few sentences to 300+ words. You may want to post a simple Happy Thanksgiving Holiday wish in a status update OR write a longer post about the connection between diabetes and periodontal disease. Remember visitors don’t search for peer review scientific articles on Facebook. Facebook users are more likely to read shorter more succinct pieces presented in a few paragraphs.
How do you maximize the value of my Facebook posts?
I suggest making a copy of your Facebook post and add it to the blog page of your website for maximum value. Adding content in the form of a blog entry to your website will provide Google fresh content to visit.
Do you need help getting your dental Facebook page started or developing a mobile ready website?
The CE topic for this evening is “Dental/Legal Issues Involving Restorative Care, Implant Care and Dental Record Keeping”. The speaker is John M. Green, DDS, JD. It should be an exciting evening full of very helpful information.
The North Suburban Branch Meeting will be held at:
Wendy and I have been at the Colorado Convention Center for the American Dental Association Meeting for the past few days. We’re coming back with great information on pertinent dental topics important to your practice including:
Treatment planning skills
SolutionReach and Lighthouse360 products
Identity theft restoration
We’re excited to bring this cutting edge knowledge back to your practices. Call Sharon at (847) 370-9131 or Wendy at (773) 502-6000 or send us an email through our website to set up a conference call or dental office visit.
Sharon Kantor Bogetz and Wendy Pesavento, managing partners at Cutting Edge Practice were recently interviewed by Joseph DeRosier, a CDS Review staff writer. Mr DeRosier featured them in an article entitled “Practice Transitions” published in the Sept/Oct 2016 edition of the CDS Review. This is Part 1 or a two part article series. Take a look at pages 10-11! Here is a link to the entire article….
Cutting Edge Practice works hand in hand with practice buyers. They help buyers complete their dental due diligence to ensure they have all of the information and comprehensive analysis they need to make an informed decision on whether to purchase a practice. The dental consultants at Cutting Edge Practice will also help effect a smooth transition and implement a plan to move the practice forward safeguarding the buyer’s investment in their new dental practice purchase.
Gathering Google Reviews from dental patients is an excellent way to improve your position on Google searches and improve your conversion rates.
Leaving a Google Review just got easier. We can generate a link or QR code to allow you to send your dental patients from your website right to the screen where they can leave a Google Review. Only one catch, the patient must have a Google profile or Gmail account in order to use this direct link option.
There are 2 easy ways to link to a Google Review Page for your practice. Here are samples we created to help you see how it works:
Cutting Edge Practice is pleased to present its newest dental logo creation for a dental start up in the West Loop area of Chicago IL.
Cutting Edge Practice has a team of talented logo designers who create unique eye catching logo images for their clients.
This logo image will be printed in silver foil to give it an elegant and professional image. Cutting Edge is also creating a dental business card, business envelope and letterhead to provide an integrated dental marketing theme for the client.
All of the dental logos designed by Cutting Edge Practice are available to the dentist to trademark. The logo image is provided in vector formats (.eps, .ai and .pdf) and high resolution jpeg and psd formats for the convenience of the dentist.
As we wave goodbye to the families that came in for their back to school exams and the dog days of summer, it’s time to plan your end of the year events. Cutting Edge Practice recommends that you engage in 4 different dental marketing initiatives every month! Here are some dental marketing ideas that you should start to implement during September 2016.
1. Create social media and blog posts specifically for September. September is:
Hispanic Heritage Month
Childhood Cancer Awareness Month
Leukemia and Lymphoma Awareness Month
Take a Loved One to the Doctor Day (typically the last week in September)
Thyroid Cancer Awareness Month
2. Draft your end of the year insurance letter. Each year, you should prepare a letter or email letter reminding your patients that their insurance benefits are about to expire. Order enough letter head and business envelopes to send the letter to each guarantor in your data base.
3. Begin looking at Thanksgiving and holiday cards. Ordering early will ensure you get the best prices and you will have the cards well before the holiday season starts.
4. Consider Joining the Wrigley Oral Healthcare Program. Get free educational and promotional materials and sugar free gum to distribute to your patients. This is a great way to get ready for Dental Hygiene Month in October.
5. Start planning your October social media entries. Here are a variety of opportunities for events, social media posts and blog posts:
Dental Hygiene Month
National Breast Cancer Awareness Month
National Diabetes Month
National Vegetarian Month
6. Start planning your October events. Here are a couple events you might consider:
Plan a tooth brush trade in event.
Collect Halloween candy to send to members of the armed forces.
Preparing for dental marketing events, blog and social media posts takes time and planning. Start by brainstorming ideas with your staff. Getting your staff involved will create excitement for your 4th quarter dental marketing strategy!