Google prompts website owners to adopt HTTPS Everywhere
Safeguarding information is important to Google and it should be important to each of us. In 2014, Google adopted HTTPS Everywhere to move website owners to secure their websites and their data. As healthcare providers, HIPAA has strict rules on how we manage patient information and patient communications.
Many dentists use their websites to collect patient information. Dentists want their websites to be as interactive as possible. Dental websites collect patient data from new patients as well as from current patients. Data collected on these forms are transmitted to the dental office in the form of an email. Here are common forms used on dental websites:
Contact Us form
Make An Appointment form
Health History form
Dental History form
Financial Information form
Addressing the encryption of patient data is of paramount importance to maintain HIPAA compliance. Adding secure socket layer (SSL) protection in the form of a SSL certificate through your website host and email host is a good place to start. Make sure that your patient-information portals are moved to an SSL page. Restricting access to the website and data coming to your office through your website should be restricted to trusted personnel.
Emails containing patient information must be encrypted at both ends to be HIPAA complaint. Hosting companies like Godaddy and NetworkSolutions a web.com company, have staff devoted to helping website owners with SSL certificates and encrypted email. Contact your hosting company for a phone consultation regarding website and email security and compliance.
HTTPS Affects Your Search Engine Placement
Google has announced that it will begin penalizing websites that have not been secured. The HTTPS designation is given to websites that have been secured. Websites with URLs that appear as HTTP:// instead of HTTPS:// will be flagged by Google as unsecured. Google will be giving preference to secured websites in search engine placement.
So you now have 2 reasons to adopt HTTPS Everywhere:
Improved Google search placement
For those of you who are interested, here is a 45 minute video made by Google explaining their “HTTP Everywhere” initiative in detail.
Wendy Pesavento and Sharon Kantor Bogetz from Cutting Edge Practice and Chicago Practice Sales will have a table at the UIC Clinic Day on Thursday Mar 2, 2017. We look forward to seeing you on Thursday!
Cutting Edge Practice is excited to present the newest dental logo design created for general dentists starting a dental office in Plainfield IL. Creating a logo is the first step in the integrated marketing program that Cutting Edge Practice will create for their dental start up clients.
Unlike other dental consulting companies, Cutting Edge Practice does the design work for you. The Cutting Edge Practice dental marketing program includes, but is not limited to:
If you would like to freshen your logo or create a new dental logo design for your 2017 dental marketing program, contact Sharon at Cutting Edge Practice. She has an MBA in Marketing and has been creating dental logos, websites and custom print pieces for dentists since 2002. No one has more experience or a larger dental logo portfolio than Sharon Kantor Bogetz. She has created more than 75 unique custom dental logos for her clients!
The Pew Research Center reported that 8 out of 10 or 79% of adults used Facebook. This is a 7% increase from their 2015 survey. Pew also found that 76% of the adults using Facebook checked in and used Facebook daily. Other social media outlets trailed behind with Twitter use at 24%, Pinterest use at 31%, Instagram at 32% and LinkedIn at just 29%.
How should you apply this social media research to your dental marketing plan for 2017?
Spend your time and effort on Facebook because it is the most used social media outlet!
Set up your Facebook business page.
Refresh your Facebook cover photo.
Boost your Facebook posts to reach a larger audience.
Set a calendar of Facebook posts for the next 12 months.
Copy your Facebook posts into your blog page on your dental website.
Go out with a bang! Try creating a post for each week between now and December 31st.
You should have a presence on Facebook so patients can learn about you and your practice.
You should be the trusted provider of dental healthcare information in the social media outlet they use.
You should use this outlet to promote your services.
Your Facebook page will project a “cutting edge” practice image.
What are the steps to follow in creating your dental Facebook marketing plan?
Success begins with a modern, mobile ready website.
Create a Facebook page with an esthetically pleasing cover photo and profile picture.
Add a Facebook icon to your website.
Link your website to your Facebook page.
Develop a monthly schedule for your post topics.
Invite staff member to post on your behalf or invite them to submits posts to you.
How often should you post to Facebook?
Experts outside of dentistry suggest that you post at least once a day, but this is not realistic for a dental practice. You don’t want to bombard your Facebook followers with posts nor give them the illusion that you have nothing better to do than to post to Facebook all day long!
I suggest that posting once or twice a week is sufficient.
Do you have to write a full article for every Facebook post?
NO! You can write anything from a few sentences to 300+ words. You may want to post a simple Happy Thanksgiving Holiday wish in a status update OR write a longer post about the connection between diabetes and periodontal disease. Remember visitors don’t search for peer review scientific articles on Facebook. Facebook users are more likely to read shorter more succinct pieces presented in a few paragraphs.
How do you maximize the value of my Facebook posts?
I suggest making a copy of your Facebook post and add it to the blog page of your website for maximum value. Adding content in the form of a blog entry to your website will provide Google fresh content to visit.
Do you need help getting your dental Facebook page started or developing a mobile ready website?
The CE topic for this evening is “Dental/Legal Issues Involving Restorative Care, Implant Care and Dental Record Keeping”. The speaker is John M. Green, DDS, JD. It should be an exciting evening full of very helpful information.
The North Suburban Branch Meeting will be held at:
Wendy and I have been at the Colorado Convention Center for the American Dental Association Meeting for the past few days. We’re coming back with great information on pertinent dental topics important to your practice including:
Treatment planning skills
SolutionReach and Lighthouse360 products
Identity theft restoration
We’re excited to bring this cutting edge knowledge back to your practices. Call Sharon at (847) 370-9131 or Wendy at (773) 502-6000 or send us an email through our website to set up a conference call or dental office visit.
Sharon Kantor Bogetz and Wendy Pesavento, managing partners at Cutting Edge Practice were recently interviewed by Joseph DeRosier, a CDS Review staff writer. Mr DeRosier featured them in an article entitled “Practice Transitions” published in the Sept/Oct 2016 edition of the CDS Review. This is Part 1 or a two part article series. Take a look at pages 10-11! Here is a link to the entire article….
Cutting Edge Practice works hand in hand with practice buyers. They help buyers complete their dental due diligence to ensure they have all of the information and comprehensive analysis they need to make an informed decision on whether to purchase a practice. The dental consultants at Cutting Edge Practice will also help effect a smooth transition and implement a plan to move the practice forward safeguarding the buyer’s investment in their new dental practice purchase.