Google Strategist Lays Out The Top 3 Google Ranking Factors for 2016

Top 3 Google ranking factorsIn a Google Hangout published today, 7-27-2016, Search Quality Senior Strategist, Google’s Andrey Lippatsev discussed the top 3 Google ranking factors for search results.  The top 3 factors for 2016 are:

  1. Website content – Content is still king! – Make sure your website has unique content that is written for people and not computers to read.
  2. External links pointing to your website – This takes into consideration the number of qualified websites linked to your website.
  3. RankBrain – RankBrain is the name of the artificial intelligence (AI) that is now being employed in every search and in Google’s algorithm.   Here is a link to a great article published in June 2016 that explains RankBrain in detail.  

During this presentation, Andrey from Google also confirmed that having a mobile friendly website is also a “ranking signal”.  Listen to the entire presentation….

How do the top 3 Google ranking factors affect your internet dental marketing?

These 3 factors will affect your Google placement.   Taking steps today will provide benefits to your Google placement tomorrow!

  1. Develop your internet dental marketing strategy around these factors.   Talk to your website designer to make sure your website content is relevant, easy to read and includes text that is fresh and new.
  2. Develop a plan to ensure that respected and qualified websites are linked to your website.   Start with the easy ones like your dental society, chamber of commerce, social media and local listing sites.
  3. Re-design your website to be mobile friendly.  Mobile search is growing at an astronomical rate.  Ensuring that your website is mobile friendly matters to Google and it will matter to your patients and new patient prospects.

If you need help in creating a dental marketing strategy or developing links to your website or creating a mobile friendly website, call Sharon Kantor Bogetz at (847) 370-9131, managing partner of Cutting Edge Practice.  Remember, Cutting Edge Practice is a partner with YEXT the premier listing service for creating links to your website!

 

 

Research Shows Keyword Rich Domains Make A Significant Difference

Keyword rich domains | alternate domain names | how to use a keyword rich domain nameI have long been a proponent of using keyword rich domains (website addresses) for Internet dental marketing. Verisign has just published research that confirms my position.  On May 31, 2016, Verisign listed their results in an article entitled “How Keyword-Rich Domain Names Positively Affect Search Click-Through Results.” Using data from comScore’s U.S. consumer panel, Verisign examined more than 11 million search query results from September 2015. The results showed that visitors were twice as likely to click on a website address that matches a keyword in their query.    Read the entire article…..

How to use keyword rich domain names for search engine marketing (SEM) for your dental website

Here are a couple of ways to use a keyword rich domain name to increase the clicks for your dental website.

  • You can modify any website page address to add your keyword.    Here is an example:   http://www.ABCDentistry.com/Bridgeview_dentist   This page is dedicated to the dentist that owns ABC Dentistry.  The practice is located in Bridgeview.  The keyword for the page is:  Bridgeview dentist.  Google recommends that you separate words in a domain name with a dash or underline.
  • If you want to market whitening in Bridgeview, reserve the domain name (website address):  www.BridgeviewWhitening.com.  Work with your dental website designer to direct this new domain name to the page on your website that talks about whitening OR create a landing page for this domain and direct it or “point it to” your primary website.

Do you need help marketing your dental website?   Do you want to start using keyword rich domain names?   Contact Sharon Kantor Bogetz at (847) 370-9131 or contact us by email.   She will help you implement a SEO and SEM marketing campaign that will help prospective patients find you!

Dental Marketing Ideas for June

dental marketing ideas for June | Cutting Edge Practice
Cutting Edge Practice designed the marketing & promotional activities for these dental specialists for an outdoor summer festival.

The start of summer is a great month to launch a mid-year marketing campaign.   People are outside, taking vacations, thinking about a healthy life style and getting their children ready for the new school year. I’ve prepared a list of some dental marketing ideas to implement this month. Use your website blog, social media and e-mail blasts to promote your summer activities.  Remember that a growing practice needs to be engaged in 4 different marketing endeavors every month!

Dental Marketing Ideas for June

  • Father’s Day Contest
  • Back To School Special
  • Mouth Guard Promotion for Summer Sports
  • Whitening Special for Brides
  • Invisalign Special for Summer Weddings
  • Write a Blog Post On The Use of Sports Drinks

June is also a perfect time to develop your dental marketing ideas for July.

Dental Marketing Ideas for July

Plan for participation in a July 4th parade.  Order your give-aways, reserve your space in the parade, order your parade T-shirts, etc.

Plan for participation in Summer Festivals.  Many towns have farmers’ market days and summer festivals you can participate in.  Contact your Chamber of Commerce or City to learn about new opportunities.

Plan your print marketing campaign for back to school specials.   A direct mail campaign can take about 6 weeks from start to finish.  Planning ahead is key to filling your July and August schedule.

If you need help with your dental marketing initiatives, contact Sharon Kantor Bogetz, MEd, MBA at (847) 370-9131 or send an email.

 

Adding a Google Review Just Got Easier

Google ReviewsEarly April, Google changed its interface to allow Google Map users to add a review for your practice.  This was an option a few years ago, but its back!  Now, Google allows visitors with and without a Google+ account to leave a local Google Review.  This is fabulous news!

Accumulating Google Reviews is a great way to improve your dental SEO.   The more positive Google Reviews you have, the higher your website will appear in a Google search.

Try it by adding a Google Review for Cutting Edge Practice.  Find the NEW  link to Write A Review in this screen capture to the right.   I added a black arrow to help you find the new link.

If you are having problems with this, give Sharon a call at 847-370-9131.

 

Dental Start-up Opening April 5, 2016

dental start up - Cutting Edge Practice dental start up client - Smile Science Chicago in Wicker ParkDental Start-up client, Smile Science Chicago, a Wicker Park Dental office opened April 5, 2016.   This new dental office has an excellent location, a bright, comfortable and contemporary reception area, and sleek private operatories that have 2 TVs, computer dental practice management software, digital x-rays and an intra-oral camera so the doctor can share the diagnosis and treatment plan with her patients.

The owner, Dr. Monica Urda completed every dental marketing initiative suggested by Cutting Edge Practice dental consultant, Sharon Kantor Bogetz, MBA.  Dr. Urda, a dental start-up, had patients on her schedule before she was open!   Sharon suggested dental branding with a dental logo design, window sign design, TV advertising, rack card design, dental postcard design, dental website design, Facebook & Google+ design, SEO and SEM.

Cutting Edge Practice and Wicker Park are very excited to welcome the first female dentist on West North Avenue.

 

Need More Reasons To Have A Mobile Ready Dental Website?

Cutting Edge Practice creates mobile friendly responsive dental websites

Google is getting ready to implement a new change to Google searches in May 2016.  Consumers are turning to their mobile devices to access information by cell phone, by tablet, on their car consoles and their watches!  Maile Ohye, a developer programs tech lead at Google posted a great video outlining the reasons businesses should have a mobile website. Here is some of the information she presented in her video explaining why customers searching for information on their mobile device matter.  You can watch her complete video at the bottom of my post!

  • “85% of smart phone users have searched for local info
  • 81% have taken action as a result
  • 40% visited the location in-person
  • 35% called a business after searching”

Because Google made a pivotal change in their search engine algorithm last year in reaction to the dramatic shift in the way that consumers use mobile devices & search for information, you must have a mobile friendly website to stay competitive.  On March 16th, Google announced that starting in May, 2016  “we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”   If your website is mobile friendly, you won’t see a change, but if you do not have a mobile friendly website, you will begin to see your rankings fall behind.

Read more about the benefits of a mobile friendly dental website in the blog I published last fall.

Don’t wait until May to start your new dental website design.   Sharon Kantor Bogetz, MBA, MEd, partner at Cutting Edge Practice and her team of website designers can create a mobile friendly responsive website that will launch before May 2016.  If you already have a website you like, we can re-engineer a new dental website that will be mobile friendly before this next big Google change.  Call Sharon to discuss your options at (847) 370-9131.

 

Google Made a Major Change Affecting Google Search Engine Results

Google search results
Click to enlarge

While we were at the Chicago Midwinter Meeting, Google installed a major global change to its Adwords program and Google Search Results.   Until February 26, 2016, Google displayed Pay Per Click ads at the top and at the right under a Google map display.  NOW, Google will show 4 ads at the top of the page and 3 ads at the bottom of the page below the organic listings and NO ads in the right hand column.  This is affecting the SERP for any given keyword.   SERPs stands for:  Search Engine Results Page.

What is the effect of the Google change to display 4 ads at the top?

This change will push the Google 3 pack Google local listings down the page and the organic listings even farther down the page “below the fold.”  In some instances, there will be no paid ads at the top because Google has pushed the ads to the bottom.

How does this affect your dental marketing?

Google search results for your dental keywords will affect where your dental practice listing appears.   To the right, you will see the new Google SERP for the keyword phrase “Chicago Dentist”.  The organic listings have been pushed below the fold under the Google Adwords listings and the Google local listings.  I suggest you invest in a Google Adwords campaign to improve your listing in the Google Search Results.   It is the fastest and most cost effect way to get you to the top of the Google Search Results Page.

Sharon Kantor Bogetz has created Google Adwords campaigns that have resulted in first page placement for Cutting Edge Practice clients.   Call Sharon at (847) 370-9131 or email her to move your practice to the top of the Google Search Results page!

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