Need More Reasons To Have A Mobile Ready Dental Website?

Cutting Edge Practice creates mobile friendly responsive dental websites

Google is getting ready to implement a new change to Google searches in May 2016.  Consumers are turning to their mobile devices to access information by cell phone, by tablet, on their car consoles and their watches!  Maile Ohye, a developer programs tech lead at Google posted a great video outlining the reasons businesses should have a mobile website. Here is some of the information she presented in her video explaining why customers searching for information on their mobile device matter.  You can watch her complete video at the bottom of my post!

  • “85% of smart phone users have searched for local info
  • 81% have taken action as a result
  • 40% visited the location in-person
  • 35% called a business after searching”

Because Google made a pivotal change in their search engine algorithm last year in reaction to the dramatic shift in the way that consumers use mobile devices & search for information, you must have a mobile friendly website to stay competitive.  On March 16th, Google announced that starting in May, 2016  “we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”   If your website is mobile friendly, you won’t see a change, but if you do not have a mobile friendly website, you will begin to see your rankings fall behind.

Read more about the benefits of a mobile friendly dental website in the blog I published last fall.

Don’t wait until May to start your new dental website design.   Sharon Kantor Bogetz, MBA, MEd, partner at Cutting Edge Practice and her team of website designers can create a mobile friendly responsive website that will launch before May 2016.  If you already have a website you like, we can re-engineer a new dental website that will be mobile friendly before this next big Google change.  Call Sharon to discuss your options at (847) 370-9131.


Google Made a Major Change Affecting Google Search Engine Results

Google search results
Click to enlarge

While we were at the Chicago Midwinter Meeting, Google installed a major global change to its Adwords program and Google Search Results.   Until February 26, 2016, Google displayed Pay Per Click ads at the top and at the right under a Google map display.  NOW, Google will show 4 ads at the top of the page and 3 ads at the bottom of the page below the organic listings and NO ads in the right hand column.  This is affecting the SERP for any given keyword.   SERPs stands for:  Search Engine Results Page.

What is the effect of the Google change to display 4 ads at the top?

This change will push the Google 3 pack Google local listings down the page and the organic listings even farther down the page “below the fold.”  In some instances, there will be no paid ads at the top because Google has pushed the ads to the bottom.

How does this affect your dental marketing?

Google search results for your dental keywords will affect where your dental practice listing appears.   To the right, you will see the new Google SERP for the keyword phrase “Chicago Dentist”.  The organic listings have been pushed below the fold under the Google Adwords listings and the Google local listings.  I suggest you invest in a Google Adwords campaign to improve your listing in the Google Search Results.   It is the fastest and most cost effect way to get you to the top of the Google Search Results Page.

Sharon Kantor Bogetz has created Google Adwords campaigns that have resulted in first page placement for Cutting Edge Practice clients.   Call Sharon at (847) 370-9131 or email her to move your practice to the top of the Google Search Results page!

Dental Marketing to Generation X

dental marketing for Gen X

Members of Generation X include consumers between 35 – 54 years of age.  According to Yahoo, “79% of Gen Xers are smartphone users and that is expected to grow to reach 88% by 2018.”  Yahoo also reported that “80 million Gen Xers visited a social media site in January 2016.”

In a blog posted on the 21st July, 2015 by marketing zen, the author suggested that a company targeting Gen Xers should create an internet strategy that includes:

  • Using Email Communication to reach Gen X consumers
  • Appealing to the financial responsibility felt by Gen Xers
  • Using Videos to convey information
  • Appealing to Gen X values which include fitness and wellness, security, protection, making life easier and a focus on nostalgia.

How should you develop a dental marketing campaign strategy for Generation X?

  • Leverage your dental practice software to send email blasts to your patients.
  • Help patients understand that by restoring teeth when their carious lesion is in the earliest stages will save them time and money.
  • Use patient education software, digital x-rays and an intra-oral camera to help the patients understand the extent of their dental needs.
  • Help patients stay healthy by keeping their hygiene appointments, offering adults fluoride treatments and selling them electric toothbrushes or waterpik devices.
  • Create a Youtube channel and post videos on your channel.  There are a variety of dental companies that offer videos their clients can post.  For example, Invisalign offers video clips that clients can post on their websites or on their Youtube channels.
  • Keep your social media up to date.   Try to post a blog and Facebook entry once a week to keep your website fresh and your Facebook active.

If you need help developing your dental marketing strategy, contact Sharon Kantor Bogetz at 847-370-9131.  She has more than 14 years of dental marketing experience on-line and in print.



Northwestern University Dental School Reception Feb 26, 2016

Logo-NUDSJoin us for the NUDS Midwinter Alumni Reception 2016

The Northwestern University Dental School Midwinter Alumni Reception will once again be held at the Hard Rock Hotel in Chicago.

Registration Here

Date: Friday, February 26, 2016
Time: 5:30 PM to 8:30 PM
Location: Hard Rock Hotel Chicago
230 North Michigan Avenue  |  Chicago, IL

$15 per person advance/$20 at the door.

Beer, wine, soda and hors d’oeuvres will be served. Cash bar will be available.

Register online by February 24. After February 24, please pay at door.

Contact Information

Adrian Codel, DDS

Visit Booths 1614-1615

Find us in Booth 1614-1615 at McCormick Place in Chicago
McCormick Place in Chicago, Illinois

Cutting Edge Practice and Chicago Practice Sales will be at the Chicago Midwinter Meeting again this year. We will be in Booths 1614 – 1615 on the Exhibit Floor.  Wendy Pesavento and Sharon Kantor Bogetz will be on the Exhibit Floor all 3 days!

Chicago Midwinter Meeting Exhibit Hall Hours Of Operation

  • Thursday, Feb. 25, 9 a.m. – 5:30 p.m.
  • Friday, Feb. 26, 9 a.m. – 5:30 p.m.
  • Saturday, Feb. 27, 9 a.m. – 4 p.m.

We have just 19 days to go before the big convention!



Start your 2016 dental marketing campaign with Children’s Dental Health Month

dental marketing - Children's dental health month

February is just three weeks away and this is a great month to kick off your 2016 dental marketing program. Now is the right time to get ready for Children’s Dental Health Month. Schedule a meeting with your staff to develop your dental marketing plan for February.
Here are some activities you can use to celebrate Children’s Dental Health Month:

1. School Visits.
2. Day Care Center Visits.
3. Religious School Visits.
4. Purchase and display dental posters. Here is a link to the ADA website page with Children’s Dental Health Month posters & many other resources:
5. Purchase and display new easy reader dental books for parents and children to read in your reception area. Here is a link to a variety of resources presented by the National Education Association: Amazon has a large variety of children’s dental books as well.
6. Boy Scout Events. Contact your area Boy Scout Council and become a merit badge counselor for the Boy Scout Dentistry Merit Badge. I’ve done this with a pediatric and orthodontic practice. It is great fun and you bring new families into your practice! Here is a link to the boy scout merit badge requirements.
7. Start A No Cavity Club.
8. Plan & write a series of posts on dental health to your dental blog & on your social media.
9. Plan a tooth fairy event and invite families to meet the tooth fairy.
10. Sponsor and staff a “toothbrush trade in” day.
11. Order children’s tooth brushes personalized with your practice website address and phone number.
12. Create a press release announcing your activities.

If you and your staff need help implementing any of these dental marketing activities or creating colorful eye-catching blog or social media posts, contact Sharon Kantor Bogetz, dental marketing expert at 847-370-9131 or contact her by email.

Cutting Edge Practice is offering a new service: PowerListings

powerlistings | new Cutting Edge Practice ServiceCutting Edge Practice, Inc is now a Yext Certified Partner.  What does that mean?  Sharon Kantor Bogetz, dental marketing expert, will get your website listed on multiple search engines with PowerListings.  Our new PowerListings service will submit your dental practice information to quality listing services that make a difference for search results.   Our service will:

  • automatically add your dental practice information
  • update your old information about your practice
  • unify your business profile across the interest

We will list your dental practice information in all of the important search engines and listing services including:  Bing, Yahoo!, Mapquest, MerchantCircle, Manta and WhitePages to name a few.

Want to know where your practice and website are listed on the Internet now?   Click here to get the results. 

What are the benefits of a mobile friendly dental website?

mobile friendly dental website - Sharon Kantor Bogetz | Cutting Edge Practice

Google announced that it would be changing its algorithm to factor in website mobile friendly website design on April 21, 2015.  The industry called this ominous date “Mobilegeddon.”   This will potentially affect every website on the internet!   Its no longer enough just to have a website, you must have a dental website that is mobile friendly be be relevant on-line.

Google posted their help website for developers if you are interested in learning more.    Building a website on a WordPress blog platform is the easiest solution moving forward.    Websites built on their blog platform will be mobile friendly.

There are a variety of benefits to making the investment in a new mobile friendly dental website in 2015.  Here are a few that you should consider.

4 Benefits To A Mobile Friendly Dental Website

  1. Better website visitor experience –  Patients who visit a mobile friendly website won’t have to squint to see the tiny version of your website.  They won’t have to adjust the size of the image until they can tap on one of your tiny navigation buttons to open up a new page.   The text, photos and graphics will be enlarged automatically and readjust to their tablet or smart phone.
  2. Improved search engine results – Because Google has added this requirement to it’s search engine algorithm, your website will be penalized if it is not mobile friendly.  Having a separate mobile friendly version of your dental website should only be considered a temporary solution.  Google stated:  “This improvement in crawling efficiency can indirectly help Google index more of your site’s content and keep it appropriately fresh.”
  3. Faster website loading speed – Search engines will not have to redirect the visitor from your old website to a separate mobile version of your website.  This redirection increases website load times.
  4. Competitive advantage over other local dental websites – Having a mobile friendly site will send a signal to your website visitors that your practice is up to date.  Most of your local dentists will not invest in a new mobile ready website.

Sharon Kantor Bogetz, MBA, MEd, partner at Cutting Edge Practice and her team of website designers will create a mobile friendly dental website for you.   We also help dentists re-design websites in this new format.  Call Sharon to discuss your options at (847) 370-9131.   Sharon and her website design team have created more than 50 dental websites!

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