In a Google Hangout published today, 7-27-2016, Search Quality Senior Strategist, Google’s Andrey Lippatsev discussed the top 3 Google ranking factors for search results. The top 3 factors for 2016 are:
Website content – Content is still king! – Make sure your website has unique content that is written for people and not computers to read.
External links pointing to your website – This takes into consideration the number of qualified websites linked to your website.
How do the top 3 Google ranking factors affect your internet dental marketing?
These 3 factors will affect your Google placement. Taking steps today will provide benefits to your Google placement tomorrow!
Develop your internet dental marketing strategy around these factors. Talk to your website designer to make sure your website content is relevant, easy to read and includes text that is fresh and new.
Develop a plan to ensure that respected and qualified websites are linked to your website. Start with the easy ones like your dental society, chamber of commerce, social media and local listing sites.
Re-design your website to be mobile friendly. Mobile search is growing at an astronomical rate. Ensuring that your website is mobile friendly matters to Google and it will matter to your patients and new patient prospects.
Cutting Edge Practice has just completed a new dental logo for a dental start up project in Villa Park, IL, a suburb of Chicago.
Villaz Dental is a Cutting Edge Practice start up client. Cutting Edge Practice has done more dental start ups than any other dental practice management company in the Chicagoland area. See our portfolio of projects.
Why hire Cutting Edge Practice for your dental start up project?
Dental Start Up Project Experience. Our dental practice management consultants have done more dental start ups than any other dental practice management company in the midwest.
Dental Expertise. Our dental practice management consultants have a unique set of qualifications and stellar resumes. Sharon Kantor Bogetz has an MBA in marketing and a MEd is supervision and administration. She has a certificate of business from Northwestern University and a certificate in Integrated Marketing from the University of Illinois. She was the Supervisor of a dental assisting and dental hygiene program at Indiana University and Supervisor of DAU/TEAM at Northwestern University Dental School. She has taught graduate and undergraduate courses in Marketing at Roosevelt University and with her business partner, Wendy Pesavento, is a guest lecturer in the dental practice management curriculum at the UIC College of Dentistry in Chicago. She has more than 14 years of dental marketing experience, more than 12 years of dental practice experience and more than 18 years as a dental practice management consultant. Wendy Pesavento, her business partner, has an accounting degree from Purdue University and has worked as a dental accountant for more than five years. She has more than 18 years experience as a dental practice management consultant and more than 14 years as a licensed dental practice broker.
Personalized One-On-One Consulting. We offer unprecedented access to our consultants. Our dental consultants are available to meet with you on a weekly basis throughout your nine month project. We are also available to our clients by phone, text and video calls. We will be with you through your build out process, dental office opening and three months beyond to enhance and fine tune your office systems.
Turn Key Start Up Project. Because Cutting Edge Practice has done so many dental start up projects, they have created a list of more than 150 tasks that must be completed to create a successful practice.
Patients On The Schedule Before You Are Open. When Cutting Edge Practice has the opportunity to work with dentists from the start, we can assist the dentist in selecting the right dental space, selecting the dental practice name, creating temporary signage and permanent signage, creating their mobile friendly dental website, printed materials, stationery, direct mail, search engine marketing, social media design and posts and more……. All of things work together to create an opportunity for the dentist to have patients on the books on the first day they are open.
Deliverables. We have a group of graphic and website designers that will create a unique and professional integrated marketing and branding campaign that will help you stand out in your dental community. No other company provides the depth of customized marketing and advertising that will last the test of time. You will own everything, from the website to the logo. Everything is yours to keep without on-going subscription fees.
Savings. Cutting Edge Practice consultants will help you save money. We will share with you the knowledge, expertise and sources that will help you complete your project on budget. We will help you choose the right size space in the right location to keep your long term budget on track.
Don’t wait. Contact the dental start up consultants that will support you throughout your project. Call (312) 600 – 5003.
Cutting Edge Practice is pleased to announce that it has created a fresh new dental logo for Berkeley Dental Care. Berkeley Dental Care is a general dental office located in Berkeley, IL. Dr. Omar Ghoneim and Cutting Edge Practice are starting their dental marketing and branding campaign with this new logo design.
5 Reasons to have a dental logo
A dental logo is the first step creating an integrating marketing campaign. The look and the feel of the image, the colors and fonts should all be the same in print and on-line. This brand consistency will help develop:
Your competitive advantage. Your design and image will be unique. No other dental office will have this same design, look or feel.
A memorable image for potential patients. The graphic image associated with your dental practice will become recognizable when you place your logo on your sign or awning, on your postcards, on your social media and on your website. Prospective patients will think of you when its time for their next dental appointment.
Your professional image and reputation. A dentist who takes the time to develop a brand image illustrates that the dentist cares about his practice and his patients.
A link to your practice. Adapting an image that represents your practice name or the practice of dentistry will help the patient remember your practice.
A great first impression. Before the patient calls you, emails you, or walks into your office, they will develop a positive image of you and your practice.
If you are interested in a new dental logo design to jump start your dental marketing campaign, contact Sharon Kantor Bogetz, at Cutting Edge Practice.
I have long been a proponent of using keyword rich domains (website addresses) for Internet dental marketing. Verisign has just published research that confirms my position. On May 31, 2016, Verisign listed their results in an article entitled “How Keyword-Rich Domain Names Positively Affect Search Click-Through Results.” Using data from comScore’s U.S. consumer panel, Verisign examined more than 11 million search query results from September 2015. The results showed that visitors were twice as likely to click on a website address that matches a keyword in their query. Read the entire article…..
How to use keyword rich domain names for search engine marketing (SEM) for your dental website
Here are a couple of ways to use a keyword rich domain name to increase the clicks for your dental website.
You can modify any website page address to add your keyword. Here is an example: http://www.ABCDentistry.com/Bridgeview_dentist This page is dedicated to the dentist that owns ABC Dentistry. The practice is located in Bridgeview. The keyword for the page is: Bridgeview dentist. Google recommends that you separate words in a domain name with a dash or underline.
If you want to market whitening in Bridgeview, reserve the domain name (website address): www.BridgeviewWhitening.com. Work with your dental website designer to direct this new domain name to the page on your website that talks about whitening OR create a landing page for this domain and direct it or “point it to” your primary website.
Do you need help marketing your dental website? Do you want to start using keyword rich domain names? Contact Sharon Kantor Bogetz at (847) 370-9131 or contact us by email. She will help you implement a SEO and SEM marketing campaign that will help prospective patients find you!
The start of summer is a great month to launch a mid-year marketing campaign. People are outside, taking vacations, thinking about a healthy life style and getting their children ready for the new school year. I’ve prepared a list of some dental marketing ideas to implement this month. Use your website blog, social media and e-mail blasts to promote your summer activities. Remember that a growing practice needs to be engaged in 4 different marketing endeavors every month!
Dental Marketing Ideas for June
Father’s Day Contest
Back To School Special
Mouth Guard Promotion for Summer Sports
Whitening Special for Brides
Invisalign Special for Summer Weddings
Write a Blog Post On The Use of Sports Drinks
June is also a perfect time to develop your dental marketing ideas for July.
Dental Marketing Ideas for July
Plan for participation in a July 4th parade. Order your give-aways, reserve your space in the parade, order your parade T-shirts, etc.
Plan for participation in Summer Festivals. Many towns have farmers’ market days and summer festivals you can participate in. Contact your Chamber of Commerce or City to learn about new opportunities.
Plan your print marketing campaign for back to school specials. A direct mail campaign can take about 6 weeks from start to finish. Planning ahead is key to filling your July and August schedule.
If you need help with your dental marketing initiatives, contact Sharon Kantor Bogetz, MEd, MBA at (847) 370-9131 or send an email.
Cutting Edge Practice is pleased to announce that they have just completed a dental logo design for Clock Tower Dentistry our newest dental start up client.
How does dental logo design work at Cutting Edge Practice?
Here at Cutting Edge Practice, dental marketing begins with selection of a practice name. From there, we implement our unique dental marketing program with predictable success. We ask our clients to complete a 1.5 page questionnaire describing their vision for their new practice and their brand. Within five business days, we send them 4 – 6 dental logo samples for their review. We work closely with our clients to create and refine their dental logo image to create a brand image that will last for years to come.
Once our client selects their dental logo, we create a series of image files including but not limited to: native graphics vector files (.ai and .eps), photoshop files in high resolution and low resolution (.psd and .jpeg) and high resolution Adobe Reader files (.pdf). At the end of the design process, our Cutting Edge Practice clients own their dental logos. Our dental logos are unique and can be trademarked by our clients.
Early April, Google changed its interface to allow Google Map users to add a review for your practice. This was an option a few years ago, but its back! Now, Google allows visitors with and without a Google+ account to leave a local Google Review. This is fabulous news!
Accumulating Google Reviews is a great way to improve your dental SEO. The more positive Google Reviews you have, the higher your website will appear in a Google search.
Dental Start-up client, Smile Science Chicago, a Wicker Park Dental office opened April 5, 2016. This new dental office has an excellent location, a bright, comfortable and contemporary reception area, and sleek private operatories that have 2 TVs, computer dental practice management software, digital x-rays and an intra-oral camera so the doctor can share the diagnosis and treatment plan with her patients.
The owner, Dr. Monica Urda completed every dental marketing initiative suggested by Cutting Edge Practice dental consultant, Sharon Kantor Bogetz, MBA. Dr. Urda, a dental start-up, had patients on her schedule before she was open! Sharon suggested dental branding with a dental logo design, window sign design, TV advertising, rack card design, dental postcard design, dental website design, Facebook & Google+ design, SEO and SEM.
Cutting Edge Practice and Wicker Park are very excited to welcome the first female dentist on West North Avenue.
Google is getting ready to implement a new change to Google searches in May 2016. Consumers are turning to their mobile devices to access information by cell phone, by tablet, on their car consoles and their watches! Maile Ohye, a developer programs tech lead at Google posted a great video outlining the reasons businesses should have a mobile website. Here is some of the information she presented in her video explaining why customers searching for information on their mobile device matter. You can watch her complete video at the bottom of my post!
“85% of smart phone users have searched for local info
Don’t wait until May to start your new dental website design. Sharon Kantor Bogetz, MBA, MEd, partner at Cutting Edge Practice and her team of website designers can create a mobile friendly responsive website that will launch before May 2016. If you already have a website you like, we can re-engineer a new dental website that will be mobile friendly before this next big Google change. Call Sharon to discuss your options at (847) 370-9131.
While we were at the Chicago Midwinter Meeting, Google installed a major global change to its Adwords program and Google Search Results. Until February 26, 2016, Google displayed Pay Per Click ads at the top and at the right under a Google map display. NOW, Google will show 4 ads at the top of the page and 3 ads at the bottom of the page below the organic listings and NO ads in the right hand column. This is affecting the SERP for any given keyword. SERPs stands for: Search Engine Results Page.
What is the effect of the Google change to display 4 ads at the top?
This change will push the Google 3 pack Google local listings down the page and the organic listings even farther down the page “below the fold.” In some instances, there will be no paid ads at the top because Google has pushed the ads to the bottom.
How does this affect your dental marketing?
Google search results for your dental keywords will affect where your dental practice listing appears. To the right, you will see the new Google SERP for the keyword phrase “Chicago Dentist”. The organic listings have been pushed below the fold under the Google Adwords listings and the Google local listings. I suggest you invest in a Google Adwords campaign to improve your listing in the Google Search Results. It is the fastest and most cost effect way to get you to the top of the Google Search Results Page.
Sharon Kantor Bogetz has created Google Adwords campaigns that have resulted in first page placement for Cutting Edge Practice clients. Call Sharon at (847) 370-9131 or email her to move your practice to the top of the Google Search Results page!