Dental Marketing to Generation X

dental marketing for Gen X

Members of Generation X include consumers between 35 – 54 years of age.  According to Yahoo, “79% of Gen Xers are smartphone users and that is expected to grow to reach 88% by 2018.”  Yahoo also reported that “80 million Gen Xers visited a social media site in January 2016.”

In a blog posted on the 21st July, 2015 by marketing zen, the author suggested that a company targeting Gen Xers should create an internet strategy that includes:

  • Using Email Communication to reach Gen X consumers
  • Appealing to the financial responsibility felt by Gen Xers
  • Using Videos to convey information
  • Appealing to Gen X values which include fitness and wellness, security, protection, making life easier and a focus on nostalgia.

How should you develop a dental marketing campaign strategy for Generation X?

  • Leverage your dental practice software to send email blasts to your patients.
  • Help patients understand that by restoring teeth when their carious lesion is in the earliest stages will save them time and money.
  • Use patient education software, digital x-rays and an intra-oral camera to help the patients understand the extent of their dental needs.
  • Help patients stay healthy by keeping their hygiene appointments, offering adults fluoride treatments and selling them electric toothbrushes or waterpik devices.
  • Create a Youtube channel and post videos on your channel.  There are a variety of dental companies that offer videos their clients can post.  For example, Invisalign offers video clips that clients can post on their websites or on their Youtube channels.
  • Keep your social media up to date.   Try to post a blog and Facebook entry once a week to keep your website fresh and your Facebook active.

If you need help developing your dental marketing strategy, contact Sharon Kantor Bogetz at 847-370-9131.  She has more than 14 years of dental marketing experience on-line and in print.



Northwestern University Dental School Reception Feb 26, 2016

Logo-NUDSJoin us for the NUDS Midwinter Alumni Reception 2016

The Northwestern University Dental School Midwinter Alumni Reception will once again be held at the Hard Rock Hotel in Chicago.

Registration Here

Date: Friday, February 26, 2016
Time: 5:30 PM to 8:30 PM
Location: Hard Rock Hotel Chicago
230 North Michigan Avenue  |  Chicago, IL

$15 per person advance/$20 at the door.

Beer, wine, soda and hors d’oeuvres will be served. Cash bar will be available.

Register online by February 24. After February 24, please pay at door.

Contact Information

Adrian Codel, DDS

Visit Booths 1614-1615

Find us in Booth 1614-1615 at McCormick Place in Chicago
McCormick Place in Chicago, Illinois

Cutting Edge Practice and Chicago Practice Sales will be at the Chicago Midwinter Meeting again this year. We will be in Booths 1614 – 1615 on the Exhibit Floor.  Wendy Pesavento and Sharon Kantor Bogetz will be on the Exhibit Floor all 3 days!

Chicago Midwinter Meeting Exhibit Hall Hours Of Operation

  • Thursday, Feb. 25, 9 a.m. – 5:30 p.m.
  • Friday, Feb. 26, 9 a.m. – 5:30 p.m.
  • Saturday, Feb. 27, 9 a.m. – 4 p.m.

We have just 19 days to go before the big convention!



Start your 2016 dental marketing campaign with Children’s Dental Health Month

dental marketing - Children's dental health month

February is just three weeks away and this is a great month to kick off your 2016 dental marketing program. Now is the right time to get ready for Children’s Dental Health Month. Schedule a meeting with your staff to develop your dental marketing plan for February.
Here are some activities you can use to celebrate Children’s Dental Health Month:

1. School Visits.
2. Day Care Center Visits.
3. Religious School Visits.
4. Purchase and display dental posters. Here is a link to the ADA website page with Children’s Dental Health Month posters & many other resources:
5. Purchase and display new easy reader dental books for parents and children to read in your reception area. Here is a link to a variety of resources presented by the National Education Association: Amazon has a large variety of children’s dental books as well.
6. Boy Scout Events. Contact your area Boy Scout Council and become a merit badge counselor for the Boy Scout Dentistry Merit Badge. I’ve done this with a pediatric and orthodontic practice. It is great fun and you bring new families into your practice! Here is a link to the boy scout merit badge requirements.
7. Start A No Cavity Club.
8. Plan & write a series of posts on dental health to your dental blog & on your social media.
9. Plan a tooth fairy event and invite families to meet the tooth fairy.
10. Sponsor and staff a “toothbrush trade in” day.
11. Order children’s tooth brushes personalized with your practice website address and phone number.
12. Create a press release announcing your activities.

If you and your staff need help implementing any of these dental marketing activities or creating colorful eye-catching blog or social media posts, contact Sharon Kantor Bogetz, dental marketing expert at 847-370-9131 or contact her by email.

Cutting Edge Practice is offering a new service: PowerListings

powerlistings | new Cutting Edge Practice ServiceCutting Edge Practice, Inc is now a Yext Certified Partner.  What does that mean?  Sharon Kantor Bogetz, dental marketing expert, will get your website listed on multiple search engines with PowerListings.  Our new PowerListings service will submit your dental practice information to quality listing services that make a difference for search results.   Our service will:

  • automatically add your dental practice information
  • update your old information about your practice
  • unify your business profile across the interest

We will list your dental practice information in all of the important search engines and listing services including:  Bing, Yahoo!, Mapquest, MerchantCircle, Manta and WhitePages to name a few.

Want to know where your practice and website are listed on the Internet now?   Click here to get the results. 

What are the benefits of a mobile friendly dental website?

mobile friendly dental website - Sharon Kantor Bogetz | Cutting Edge Practice

Google announced that it would be changing its algorithm to factor in website mobile friendly website design on April 21, 2015.  The industry called this ominous date “Mobilegeddon.”   This will potentially affect every website on the internet!   Its no longer enough just to have a website, you must have a dental website that is mobile friendly be be relevant on-line.

Google posted their help website for developers if you are interested in learning more.    Building a website on a WordPress blog platform is the easiest solution moving forward.    Websites built on their blog platform will be mobile friendly.

There are a variety of benefits to making the investment in a new mobile friendly dental website in 2015.  Here are a few that you should consider.

4 Benefits To A Mobile Friendly Dental Website

  1. Better website visitor experience –  Patients who visit a mobile friendly website won’t have to squint to see the tiny version of your website.  They won’t have to adjust the size of the image until they can tap on one of your tiny navigation buttons to open up a new page.   The text, photos and graphics will be enlarged automatically and readjust to their tablet or smart phone.
  2. Improved search engine results – Because Google has added this requirement to it’s search engine algorithm, your website will be penalized if it is not mobile friendly.  Having a separate mobile friendly version of your dental website should only be considered a temporary solution.  Google stated:  “This improvement in crawling efficiency can indirectly help Google index more of your site’s content and keep it appropriately fresh.”
  3. Faster website loading speed – Search engines will not have to redirect the visitor from your old website to a separate mobile version of your website.  This redirection increases website load times.
  4. Competitive advantage over other local dental websites – Having a mobile friendly site will send a signal to your website visitors that your practice is up to date.  Most of your local dentists will not invest in a new mobile ready website.

Sharon Kantor Bogetz, MBA, MEd, partner at Cutting Edge Practice and her team of website designers will create a mobile friendly dental website for you.   We also help dentists re-design websites in this new format.  Call Sharon to discuss your options at (847) 370-9131.   Sharon and her website design team have created more than 50 dental websites!

Dental Staff Training – September is National Dental Infection Control Awareness Month

OSHA dental staff training | National Dental Infection Control Awareness MonthThe Organization for Safety, Asepsis and Prevention (OSAP)
has announced that September is National Dental Infection Control
Awareness Month.

OSHA Dental Staff Training

OSHA tells us that dental staff should have “regular” training.  OSHA requires dental staff training upon initial hiring, whenever a new material or a new dental device is introduced and recommends OSHA training at least 1 time per year.

Have you scheduled your dental staff training in the CDC Guidelines for Infection Control in Dental Health-Care Settings this year?  Have your dental staff been trained in the NEW Hazard Communication Standard that went into effect on June 1, 2015?  If not, it is time to set up a dental staff training session for your office.

Sharon Kantor Bogetz, MBA, ME.d, dental consultant at Cutting Edge Practice provides dental staff training.   She can come to your office and present a 2-hour program on Guidelines for Infection Control in Dental Health-Care Settings and OSHA training, which includes the New Hazard Communication Standard.  This can also be done by video-conference.    Call Sharon at (847) 370-9131 or email her today.

Do smart phone users search for healthcare information in 2015?

mobile use | dental website | mobile phone useYes, Smart phone owners use their phones to look up healthcare information.  Aaron Smith at Pew Research found that “62% of smartphone owners have used their phone in the past year to look up information about a health condition.”     Read more….

Mobile devices are used by consumers of all ages.  Smart phones are used to access news, directions, reviews, banking, music and information.  Smith also found that “About three-quarters of 18-29 year old smartphone owners have used their phone in the last year to get information about a health condition…”

Most people are never more than 5 feet away from their mobile device.  Business Insider found that “consumers look at their phone more than 150 times a day, on average.”   Read more…

What does this research mean for your dental website?   Having a mobile friendly website will allow your practice to be found by potential patients looking for answers to their questions.   If your dental website is not responsive and mobile friendly,  your website will begin loosing ground in Yahoo, Bing and Google searches.

Contact Sharon Kantor Bogetz.  She will test your dental website to evaluate whether it is mobile friendly.



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