Google announced that it would be changing its algorithm to factor in website mobile friendly website design on April 21, 2015. The industry called this ominous date “Mobilegeddon.” This will potentially affect every website on the internet! Its no longer enough just to have a website, you must have a dental website that is mobile friendly be be relevant on-line.
Google posted their help website for developers if you are interested in learning more. Building a website on a WordPress blog platform is the easiest solution moving forward. Websites built on their blog platform will be mobile friendly.
There are a variety of benefits to making the investment in a new mobile friendly dental website in 2015. Here are a few that you should consider.
4 Benefits To A Mobile Friendly Dental Website
- Better website visitor experience – Patients who visit a mobile friendly website won’t have to squint to see the tiny version of your website. They won’t have to adjust the size of the image until they can tap on one of your tiny navigation buttons to open up a new page. The text, photos and graphics will be enlarged automatically and readjust to their tablet or smart phone.
- Improved search engine results – Because Google has added this requirement to it’s search engine algorithm, your website will be penalized if it is not mobile friendly. Having a separate mobile friendly version of your dental website should only be considered a temporary solution. Google stated: “This improvement in crawling efficiency can indirectly help Google index more of your site’s content and keep it appropriately fresh.”
- Faster website loading speed – Search engines will not have to redirect the visitor from your old website to a separate mobile version of your website. This redirection increases website load times.
- Competitive advantage over other local dental websites – Having a mobile friendly site will send a signal to your website visitors that your practice is up to date. Most of your local dentists will not invest in a new mobile ready website.
Sharon Kantor Bogetz, MBA, MEd, partner at Cutting Edge Practice and her team of website designers will create a mobile friendly dental website for you. We also help dentists re-design websites in this new format. Call Sharon to discuss your options at (847) 370-9131. Sharon and her website design team have created more than 50 dental websites!
The Organization for Safety, Asepsis and Prevention (OSAP)
has announced that September is National Dental Infection Control
OSHA Dental Staff Training
OSHA tells us that dental staff should have “regular” training. OSHA requires dental staff training upon initial hiring, whenever a new material or a new dental device is introduced and recommends OSHA training at least 1 time per year.
Have you scheduled your dental staff training in the CDC Guidelines for Infection Control in Dental Health-Care Settings this year? Have your dental staff been trained in the NEW Hazard Communication Standard that went into effect on June 1, 2015? If not, it is time to set up a dental staff training session for your office.
Sharon Kantor Bogetz, MBA, ME.d, dental consultant at Cutting Edge Practice provides dental staff training. She can come to your office and present a 2-hour program on Guidelines for Infection Control in Dental Health-Care Settings and OSHA training, which includes the New Hazard Communication Standard. This can also be done by video-conference. Call Sharon at (847) 370-9131 or email her today.
Yes, Smart phone owners use their phones to look up healthcare information. Aaron Smith at Pew Research found that “62% of smartphone owners have used their phone in the past year to look up information about a health condition.” Read more….
Mobile devices are used by consumers of all ages. Smart phones are used to access news, directions, reviews, banking, music and information. Smith also found that “About three-quarters of 18-29 year old smartphone owners have used their phone in the last year to get information about a health condition…”
Most people are never more than 5 feet away from their mobile device. Business Insider found that “consumers look at their phone more than 150 times a day, on average.” Read more…
What does this research mean for your dental website? Having a mobile friendly website will allow your practice to be found by potential patients looking for answers to their questions. If your dental website is not responsive and mobile friendly, your website will begin loosing ground in Yahoo, Bing and Google searches.
Contact Sharon Kantor Bogetz. She will test your dental website to evaluate whether it is mobile friendly.
The PEW Research Center reported on April 1, 2015 that 64% of U.S. adults own smart phones. Read more about this PEW study……
Google recognized this huge shift toward mobile use. On April 15, 2015, Google launched a new algorithm which will reward mobile friendly websites with higher rankings. Practices with dental websites that are not mobile friendly will watch their rankings fall.
What does this mean for your dental website? If your dental website is more than 4 years old, chances are, it will not be mobile friendly. Contact Sharon Kantor Bogetz, M.B.A., M.Ed. to get your FREE dental website evaluation. She can test your website for Google compatible mobile friendly design. All of the websites created by Cutting Edge Practice and by Midwest Dental Solutions are now mobile friendly responsive websites.
Chicago, IL – I had the pleasure of attending a great lecture and panel discussion by Google & Yahoo last evening. I found this to be a rare opportunity to listen to employees and official representatives of these companies. The panel of lecturers included (pictured from left to right): Christopher Folmar from DexMedia, Sima Dahl from Sway Factory, Ben Tyson from Google, Faith Murphy from Yahoo, Daliah Saper from Saper Law and Barry Molt, Moderator.
I learned cutting edge information on Google SEO and mobile concepts, Yahoo’s views on the future of mobile marketing, effectively using social media from Sway Factory and the importance of on-line appointment scheduling from DexMedia.
New Research: More than 50% of the internet searches are completed on a mobile device. The current and future of search technology requires that you have a mobile responsive website. Call me at 847-370-9131 so I can share what the experts said were the most cutting edge practices that will move your practice up the google and yahoo page rankings.
Sharon Kantor Bogetz, MEd., MBA is a Managing Partner at Cutting Edge Practice, Inc. Sharon has been doing internet marketing, print marketing and dental consulting since 1998.
Cutting Edge Practice client, Dental Art Specialists will open their Evanston practice in late August 2015.
Cutting Edge Practice works with dental specialists and general dentists to find a fabulous location that will fit their budget. Spaces that we choose for our dental start-up clients are positioned for growth and prosperity. All of our dentists are busy and successful! Contact Wendy Pesavento at 773-502-6000 or call Sharon Kantor Bogetz at 847-370-9131 for a FREE consultation.
Effective July 15, 2015, Cutting Edge Practice has a new mailing address. Please send all written correspondence to:
Cutting Edge Practice, Inc
8745 W. Higgins Rd., Ste 110
Chicago, IL 60631
Cutting Edge Practice is a dental consulting based in Chicago, IL.
Cutting Edge Practice, a dental consulting firm, just completed a new dental logo image for dental specialists doing a dental start-up in Evanston, IL, Dental Art Specialists. This practice will open in August 2015.
Every dental start-up practice opens with new patients on the books! No other dental consultants get these kinds of results for their clients! Sharon Kantor Bogetz and Wendy Pesavento work hand-in-hand with their graphic design team and the doctors to create a unique integrated marketing plan in print and on-line that will make them unique in the marketplace. Cutting Edge Practice has created more than 50 dental logos. Cutting Edge Practice creates a complete marketing and advertising set of materials for every dental start up. Read more…..
Cutting Edge Practice is pleased to announce they launched their new responsive website today! This website was designed on a WordPress blog platform making it easy to manage content, change and add photos and add new pages.
Dental websites designed by Cutting Edge Practice are now built on a WordPress blog platform that are mobile ready. Online Publishers Association & Frank N. Magid Associates reported the behaviors of consumers using their mobile devices. Respondents reported “99.5 % access content/information” on their mobile devices. Having a companion mobile version for your dental website will help your current and prospective patients find you.
Cutting Edge Practice strives to introduce dentists to the most contemporary concepts in web design. Contact Sharon Kantor Bogetz at Cutting Edge Practice for a free consultation.
Cutting Edge Practice has been providing dental consulting for more than 15 years. Read more…