How To Optimize Your Photos For Use On-line

How to optimize photos for use online | Cutting Edge PracticeIf you are wondering how to optimize photos for the internet or mobile devices, I have the answer!

Resizing photos for use on your dental website, dental blog or on social media is a challenge for most dentists trying to manage their own website, blog or social media campaign.

I recommend two simple ways to optimize (downsize or compress) your photos without loosing image quality.  Try one of these techniques.

1st Choice – My top choice is using http://www.CompressNow.com

This website allows you to upload any size photo, compress it to your desired size and then download it for use in your dental website, dental blog or social media.

It is FREE, easy to use and extremely fast.  No coding or previous knowledge is necessary.

2nd Choice – If you are using WordPress for your blog and your website, I suggest you use WP Smush.  This is a FREE plug-in that you or your web designer can install and activate.

The plug-in can automatically compress your images for you.  This plug-in has some short comings.  It can’t compress large files and you cannot control the amount of compression.

In other words, you can’t manage the specific size of the file, the WP Smush has control over the final photo size.

Why should you learn how to optimize photos for your dental website, social media or dental blog?

There are several benefits to using optimized photos:

  • The page containing your photo will load quicker.  Large photos take longer to load on mobile devices and on desk top computers.
  • Google uses page load speed as a factor in their ranking algorithm.
  • Optimized photos take up less space on your website.
  • Optimized photos require significantly less bandwidth.
  • You will be able to avoid pixilated low quality images.

If you want help preparing photos for use on your dental website, dental blog or social media, call Sharon Kantor Bogetz, MBA, MEd at (847) 370-9131 or contact her by email. She has been assisting dentists with their dental marketing and branding since 2002.

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