I have long been a proponent of using keyword rich domains (website addresses) for Internet dental marketing. Verisign has just published research that confirms my position. On May 31, 2016, Verisign listed their results in an article entitled “How Keyword-Rich Domain Names Positively Affect Search Click-Through Results.” Using data from comScore’s U.S. consumer panel, Verisign examined more than 11 million search query results from September 2015. The results showed that visitors were twice as likely to click on a website address that matches a keyword in their query. Read the entire article…..
How to use keyword rich domain names for search engine marketing (SEM) for your dental website
Here are a couple of ways to use a keyword rich domain name to increase the clicks for your dental website.
- You can modify any website page address to add your keyword. Here is an example: http://www.ABCDentistry.com/Bridgeview_dentist This page is dedicated to the dentist that owns ABC Dentistry. The practice is located in Bridgeview. The keyword for the page is: Bridgeview dentist. Google recommends that you separate words in a domain name with a dash or underline.
- If you want to market whitening in Bridgeview, reserve the domain name (website address): www.BridgeviewWhitening.com. Work with your dental website designer to direct this new domain name to the page on your website that talks about whitening OR create a landing page for this domain and direct it or “point it to” your primary website.
Do you need help marketing your dental website? Do you want to start using keyword rich domain names? Contact Sharon Kantor Bogetz at (847) 370-9131 or contact us by email. She will help you implement a SEO and SEM marketing campaign that will help prospective patients find you!