Begin Your Dental Marketing For November With An End Of The Year Letter

Your dental marketing plan for November should include an End Of The Year letter for your patients. You should compose and send this letter during the month of November. There are a variety of ways to send this letter:

Leverage your dental practice management software. Contact the company you are using for your dental patient […]

OSHA Skills Updated

During the 2017 ADA convention in Atlanta, Sharon Kantor Bogetz attended a 3 hour OSHA update. Lots of new information, but some things stayed the same.

In review, the dental office should use Standard Precautions:

Hand Hygiene PPE Respiratory hygiene / cough etiquette – NEW Sharps safety Safe injections – NEW Instrument, device […]

Dental Marketing Ideas for October

Dental marketing for October should begin now. We encourage dentists to be involved in 4 different dental marketing initiatives every month to ensure your practice grows. Developing your plan for events, blog entries and social media requires time and effort. Just as you plan to fill your schedule 2 – 4 days in advance, we […]

Writing A Review For Cutting Edge Practice Just Got Easier

Writing a review for Sharon Kantor Bogetz and Wendy Pesavento from Cutting Edge Practice just got easier.

Click this link and you’ll jump directly to a Google Review pop – up window for Cutting Edge Practice.

If you would like to use Google Reviews for your dental marketing, call Sharon Kantor Bogetz at 847-370-9131 […]

Final Push for Back To School

For many dental practices, the summer is one of the busiest times of the year. Students are going back to college and children need school examinations before they enter Kindergarten, 2nd and 6th grades. Parents are looking for a way to get their children in for a check-up before the school year begins.

If you […]

Use Rich Snippets for 2017 SEO

With the rapid expansion of digital platforms, rich snippets are gaining increasing importance in the 2017 SEO (Search Engine Optimization) arena. Although they don’t have a direct impact on search rankings, they will help websites stand out from the crowd with increased credibility in your Google research results. Consequently, these can boost the likelihood of […]

What is AMP (Accelerated Mobile Pages)?

AMP stands for Accelerated Mobile Pages, the newest Google answer to the explosion of mobile users. This article serves as an introduction to this new website construct.

You, like every other online user of mobile phones, dislike the frustrating experience of waiting for a website that loads slowly. In fact, you probably won’t ever revisit […]

Wendy Pesavento was featured in Crain’s Chicago Business

Wendy Pesavento, Managing Partner at Cutting Edge Practice was featured in Crain’s Chicago Business. Wendy was quoted by Alina Dizik in an article entitled “Botox, massages, open bar, homey decor. Yep, it’s your dentist’s office.” Give it a read…..





Sponsoring the Northwest Suburban Dental Society Branch Meeting Tonight

Cutting Edge Practice is sponsoring the Northwest Suburban Dental Society Branch Meeting tonight, Tuesday, November 15, 2016 at the Meridian Banquet & Conference Center in Rolling Meadows, IL.

The CE topic for this evening is “Dental/Legal Issues Involving Restorative Care, Implant Care and Dental Record Keeping”. The speaker is John M. Green, DDS, JD. It […]