Begin Your Dental Marketing For November With An End Of The Year Letter

Your dental marketing plan for November should include an End Of The Year letter for your patients. You should compose and send this letter during the month of November. There are a variety of ways to send this letter:

Leverage your dental practice management software. Contact the company you are using for your dental patient […]

October is National Cybersecurity Awareness Month

Observe National Cybersecurity Awareness Month with an eye toward improving your computer, dental website and data security which are parts of HIPAA compliance. There are many aspects of HIPAA compliance to consider for your patient data, patient communications and dental marketing. I have already written several dental blog entries and social media posts about the […]

Dental Marketing Ideas for October

Dental marketing for October should begin now. We encourage dentists to be involved in 4 different dental marketing initiatives every month to ensure your practice grows. Developing your plan for events, blog entries and social media requires time and effort. Just as you plan to fill your schedule 2 – 4 days in advance, we […]

Writing A Review For Cutting Edge Practice Just Got Easier

Writing a review for Sharon Kantor Bogetz and Wendy Pesavento from Cutting Edge Practice just got easier.

Click this link and you’ll jump directly to a Google Review pop – up window for Cutting Edge Practice.

https://goo.gl/MWggAC

If you would like to use Google Reviews for your dental marketing, call Sharon Kantor Bogetz at 847-370-9131 […]

Final Push for Back To School

For many dental practices, the summer is one of the busiest times of the year. Students are going back to college and children need school examinations before they enter Kindergarten, 2nd and 6th grades. Parents are looking for a way to get their children in for a check-up before the school year begins.

If you […]

How To Optimize Your Photos For Use On-line

If you are wondering how to optimize photos for the internet or mobile devices, I have the answer!

Resizing photos for use on your dental website, dental blog or on social media is a challenge for most dentists trying to manage their own website, blog or social media campaign.

I recommend two simple ways to […]

Use Rich Snippets for 2017 SEO

With the rapid expansion of digital platforms, rich snippets are gaining increasing importance in the 2017 SEO (Search Engine Optimization) arena. Although they don’t have a direct impact on search rankings, they will help websites stand out from the crowd with increased credibility in your Google research results. Consequently, these can boost the likelihood of […]

2016 Social Media Research Shows Facebook Still #1

Pew Research Center posted the results of their latest social media research study entitled “Social Media Update 2016” on Nov 11, 2016. Read the entire article to learn more about the demographics of social media use in 2016… The Center conducted a telephone survey from March 7-April 4, 2016 and spoke to 1,520 adults from […]

Google Strategist Lays Out The Top 3 Google Ranking Factors for 2016

In a Google Hangout published today, 7-27-2016, Search Quality Senior Strategist, Google’s Andrey Lippatsev discussed the top 3 Google ranking factors for search results. The top 3 factors for 2016 are:

Website content – Content is still king! – Make sure your website has unique content that is written for people and not computers to […]