October is National Cybersecurity Awareness Month

Observe National Cybersecurity Awareness Month with an eye toward improving your computer, dental website and data security which are parts of HIPAA compliance. There are many aspects of HIPAA compliance to consider for your patient data, patient communications and dental marketing. I have already written several dental blog entries and social media posts about the […]

How To Optimize Your Photos For Use On-line

If you are wondering how to optimize photos for the internet or mobile devices, I have the answer!

Resizing photos for use on your dental website, dental blog or on social media is a challenge for most dentists trying to manage their own website, blog or social media campaign.

I recommend two simple ways to […]

Use Rich Snippets for 2017 SEO

With the rapid expansion of digital platforms, rich snippets are gaining increasing importance in the 2017 SEO (Search Engine Optimization) arena. Although they don’t have a direct impact on search rankings, they will help websites stand out from the crowd with increased credibility in your Google research results. Consequently, these can boost the likelihood of […]

Why HTTPS matters for your dental website….

Having the HTTPS designation on your dental website is now becoming more important to Google, the #1 search engine. Google posted this position statement on their Google Search Console Help page:

“HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the […]

Research Shows Keyword Rich Domains Make A Significant Difference

I have long been a proponent of using keyword rich domains (website addresses) for Internet dental marketing. Verisign has just published research that confirms my position. On May 31, 2016, Verisign listed their results in an article entitled “How Keyword-Rich Domain Names Positively Affect Search Click-Through Results.” Using data from comScore’s U.S. consumer panel, Verisign […]

What are the benefits of a mobile friendly dental website?

Google announced that it would be changing its algorithm to factor in website mobile friendly website design on April 21, 2015. The industry called this ominous date “Mobilegeddon.” This will potentially affect every website on the internet! Its no longer enough just to have a website, you must have a dental website that is […]

Do smart phone users search for healthcare information in 2015?

Yes, Smart phone owners use their phones to look up healthcare information. Aaron Smith at Pew Research found that “62% of smartphone owners have used their phone in the past year to look up information about a health condition.” Read more….

Mobile devices are used by consumers of all ages. Smart phones are used to […]

Go mobile or be left behind!

The PEW Research Center reported on April 1, 2015 that 64% of U.S. adults own smart phones. Read more about this PEW study……

Google recognized this huge shift toward mobile use. On April 15, 2015, Google launched a new algorithm which will reward mobile friendly websites with higher rankings. Practices with dental websites that […]

Cutting Edge Practice launches their new website

Cutting Edge Practice is pleased to announce they launched their new responsive website today! This website was designed on a WordPress blog platform making it easy to manage content, change and add photos and add new pages.

Dental websites designed by Cutting Edge Practice are now built on a WordPress blog platform that are mobile […]